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Free Training Initiative Marks Launch of Skills Platform

Free Training Initiative Marks Launch of Skills Platform

WXY has introduced a free training session for in-house marketing teams to celebrate their new skills platform.

WXY has launched a commendable initiative to offer free bespoke training sessions to in-house marketing teams, aiming to enhance their creative and marketing skills. This effort celebrates the introduction of their new Training by WXY platform, which has been designed to bolster in-house skills in marketing, social media, content creation, and campaign management. The launch is particularly timely, reflecting an increased demand for such skills in the current business environment.

Co-founder Marc Young highlights the significance of this initiative, stating, “WXY has helped build cut-through, culture-led creative campaigns and have been increasingly asked to deliver training on how we do this.” The platform is structured to offer flexible packages providing teams with practical tools and insights necessary to create effective campaigns and achieve commercial objectives.

The Training by WXY platform provides tailored sessions across a range of marketing disciplines. This includes instruction on brief writing, campaign planning, and a popular creative workshop specifically designed for agencies. The platform’s adaptability is a key feature, ensuring that each session can be customised to meet the unique requirements of participating teams.

Businesses interested in participating in this initiative have until November 5, 2024, to submit their contact information via trainingbywxy.com to enter the draw for a free session. The winning company will be announced shortly after, securing a training session that addresses their specific needs. Launched in 2018 and headquartered in MediaCity, WXY collaborates with various brands and agencies across the UK to deliver innovative culture campaigns utilising social and earned media.

WXY’s Training initiative represents a strategic step towards improving in-house marketing capabilities across the UK.

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