Formisimo, a leading analytics start-up based in Manchester, announces the addition of five new professionals to their MediaCity team. This strategic move is aimed at enhancing their capacity to reduce form abandonment by analysing user behaviour more effectively.
The company welcomes Mark Edgeworth as its Chief Strategy Officer. Alongside him, developers Harriet Ryder and Kerry Godsmark join through the NorthCoders scheme. The sales team sees new members Alice Iball and Phill Wormwell take on significant roles.
Mark Edgeworth takes on the role of Chief Strategy Officer at Formisimo. With extensive experience in start-ups across the US, Europe, and Asia, Edgeworth is set to play a pivotal role in shaping the company’s strategic path. He also joins the board, bringing fresh insights and leadership to the team.
Kerry Godsmark, who joins through the NorthCoders training scheme, brings significant prior experience from her time at MIDAS. Both new recruits are expected to greatly enhance the company’s technical proficiency and innovation capabilities.
The bolstering of the sales team is part of Formisimo’s comprehensive plan to enhance its market presence and client engagement strategies globally. The team looks forward to leveraging these new appointments to foster substantial growth in the coming months.
In addition to the full-time hires, Formisimo also collaborates with freelancers and local start-ups to enhance their marketing and sales strategies. This hybrid approach allows the company to tap into local talents and maximise its operational efficiency.
Harriet’s positive experience reflects Formisimo’s commitment to maintaining a dynamic and engaging workplace, which is key to attracting and retaining talented professionals across various roles.
The company is poised to adapt to market changes rapidly, ensuring it remains at the forefront of innovation within the industry.
The appointment of these five professionals marks a significant milestone in Formisimo’s journey. By enhancing their team, the company is better equipped to address global demands and drive innovation in user behaviour analytics.
The strategic additions to Formisimo’s team signal a promising phase of growth and innovation. With a strong focus on expanding their capabilities, the company is well-positioned to make substantial advancements in the analytics industry.
Looking ahead, Formisimo’s commitment to nurturing talent and forming strategic partnerships will be pivotal in reinforcing their market position.
