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Former Johnsons HQ Transformed into £22m Housing Development

former johnsons hq transformed into 22m housing development business manchester

The former headquarters of the renowned dry cleaning group has been sold to pave the way for a new housing development. The deal involves the creation of family homes and apartments on a significant site in Bootle.

The developer has offloaded the property to Plus Dane Housing, a move supported by public funding. This development marks a major investment into the Bootle area, intending to provide much-needed housing solutions.

Acquisition and Development Plans

The former headquarters of a dry cleaning and dye works group in Bootle has been sold to Plus Dane Housing for an undisclosed sum. This transaction aims to transform the site into a residential area featuring 104 new homes, divided between family houses and apartments.

This £22m initiative receives partial funding from the Liverpool City Region Combined Authority and Homes England, ensuring financial feasibility and promoting community development.

The five-acre property was initially acquired by the developer in 2017. The site has undergone extensive remediation since 2007, preparing it for new construction.

Historical Significance

Dating back to 1817, the Johnson Brothers began their silk dyeing business in Liverpool, evolving into a prominent entity over the years.

In 1910, their purpose-built headquarters was inaugurated by Lord Derby, symbolising a significant milestone in the company’s history. The strategic location next to Liverpool docks underscored its importance, primarily due to its capacity to clean the vast drapes of first-class lounges from transatlantic liners.

The site was once one of the largest dyeing and dry cleaning facilities globally, reflecting its industrial significance and heritage.

Developer’s Perspective

An Ascot spokesperson highlighted the significance of the deal for Bootle, stating it would bring substantial value to the locality.

The company has actively participated in numerous multimillion-pound social housing projects across Cheshire and Merseyside. Facilitating this latest transaction aligns with their ongoing commitment to regional development.

The spokesperson’s comments reflect a broader vision of urban renewal and community enrichment, underscoring the project’s strategic importance.

Legal and Advisory Aspects

Neil Kelly, representing MSB solicitors, advised the developer during the transaction, ensuring a smooth and legally compliant process.

On the other side, Trowers & Hamlin provided legal counsel to Plus Dane Housing, navigating the complex regulatory landscape associated with such transactions.

These legal experts played a pivotal role in facilitating the deal, ensuring adherence to all necessary legal frameworks and providing critical advisory support.

Public Funding and Support

The Liverpool City Region Combined Authority and Homes England have provided partial funding for this £22m project, highlighting the public sector’s role in fostering community development.

Such funding not only ensures the project’s financial viability but also aligns with broader governmental strategies aimed at addressing housing shortages.

Public support underscores the importance of collaborative efforts between private developers and public bodies in achieving sustainable urban development.

Future Prospects

The development of 104 new homes on this site promises to address significant housing demand in Bootle, providing modern living solutions for families and individuals.

This project represents a key investment in the local area, with potential positive impacts on the community’s socio-economic fabric.

By offering a blend of housing types, the project aims to cater to diverse needs, fostering an inclusive and supportive living environment.


The transformation of the former dry cleaning group’s headquarters into a residential development marks a significant investment into Bootle’s housing infrastructure.

With substantial public support and developer expertise, this project is poised to enhance the local community, providing much-needed homes and fostering urban renewal.

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