Flair Furniture Group unveils its new sofa brand, Solace+Co, aiming to enhance living spaces with comfort and style.
- Solace+Co offers a diverse range of European-manufactured sofas, including 2-seaters, 3-seaters, and corner configurations.
- The new brand focuses on blending affordability with high-quality design, accessible through next-day delivery services.
- Colour choices for these sofas include trending hues like burnt orange and khaki green, with price points spanning £549.99 to £899.99.
- Flair Furniture plans to stock Solace+Co on existing platforms and develop a dedicated website by 2025.
Flair Furniture Group has entered the sofa market with the launch of its latest brand, Solace+Co, bringing stylish and comfortable seating solutions to the public. The brand has been developed to address the demand for quality furniture that combines aesthetic appeal with practical accessibility. Solace+Co offers a range of European-manufactured sofas designed to fit a variety of living spaces, be it a small flat, a family living room, or a contemporary home office.
The focus of Solace+Co is to create a seamless and stress-free purchasing experience for customers. The brand provides next-day delivery on select styles, ensuring that consumers can enjoy their new furniture without the traditional waiting period associated with such purchases. Additionally, financial payment options are available to further ease the buying process.
The new collection includes 2-seaters, 3-seaters, and corner sofas crafted from high-quality materials such as boucle, chenille, and velvet fabrics. They are available in a range of contemporary colours, including beige, burnt orange, charcoal, cream, and khaki green, targeting modern interior design trends.
Reflecting on the brand’s vision, Ashley Hainsworth, founder and managing director of Flair Furniture Group, stated that Solace+Co aims to redefine the sofa buying experience by making beautiful living spaces accessible to everyone, regardless of the customer’s financial or spatial constraints. This vision has driven Flair Furniture Group’s 2024 business strategy, marking a significant expansion in its operations.
In addition to launching Solace+Co, Flair Furniture Group has significantly bolstered its market position in 2024 by acquiring stock and intellectual property from Cuckooland and relocating to a new headquarters equipped with a larger warehouse. This strategic move facilitates increased inventory capacity, ensuring higher availability of Solace+Co products.
Solace+Co products will initially be distributed through existing online platforms such as Bed Kingdom and Cuckooland, which cater to a broad customer base. Plans are underway to launch a dedicated Solace+Co website in 2025, enhancing the brand’s digital presence and providing customers with direct access to its collections.
Solace+Co by Flair Furniture Group is set to redefine the sofa market with its focus on accessibility, quality, and contemporary design.