Wigan-based Fitness First has strategically acquired an additional club in London, marking its 28th acquisition. Located in the sought-after area of Marylebone, this move is aligned with the brand’s expansion strategy and commitment to offer premium fitness facilities.
Fitness First, headquartered in Wigan, has strategically acquired its 28th site in the prestigious area of Marylebone, London. The newly acquired venue, previously managed by PureGym, is strategically located between Great Portland Street and Baker Street stations. This acquisition is part of the company’s broader expansion strategy aimed at fortifying its presence in the competitive London fitness market.
The Marylebone fitness club is set to close temporarily on October 18, 2024, as it undergoes a comprehensive £1 million refurbishment. The overhaul will include rebranding under the Fitness First banner and state-of-the-art upgrades. The completion of the upgrade is anticipated by early January 2025, aligning perfectly with the increase in fitness demand following the New Year.
The integration of diverse exercise options underlines Fitness First’s commitment to providing a holistic approach to health and wellness. The new facilities aim to meet the evolving needs of modern fitness aficionados.
With existing membership figures demonstrating a growth of seven per cent in the previous financial year, the move underscores Fitness First’s dedication to expanding its footprint, particularly in prime locations.
This planned growth is part of an overarching objective to deliver exceptional fitness experiences across the region, positioning Fitness First as a leader in the UK market.
The improvements are aimed at facilitating goal achievement for both new and existing members. By offering premium services, Fitness First seeks to cultivate a thriving community of fitness enthusiasts.
This acquisition and planned refurbishment are pivotal to Fitness First’s objective to enhance its market presence in London. By providing upgraded facilities and diverse fitness offerings, the company aims to meet the needs of a growing member base and solidify its leadership in the fitness industry.