EyeKandy, a leading London-based technology company, has unveiled its cutting-edge Augmented Reality (AR) platform aimed at transforming the retail sector.
The new platform, named ‘Point & Place’, empowers users by allowing them to virtually recreate products within their personal spaces using smartphones. This innovation facilitates the adoption of AR technology by brands and retailers without the burden of substantial research costs.
EyeKandy’s ‘Point & Place’ presents an ‘Instant On’ solution, making AR shopping accessible for numerous retailers across the globe. Available in 15 languages and operational in seven countries, the platform provides a remarkable opportunity to integrate AR into retail strategies without incurring prohibitive expenses.
EyeKandy CEO, Andy Shackleton, highlighted the platform’s role in democratising AR shopping. With a portfolio featuring over a thousand high-quality AR product models spanning fifteen categories, the platform is poised to revolutionise how retailers approach the consumer shopping experience.
The ‘Point & Place’ platform bridges the ‘Imagination Gap’ faced by consumers. Shoppers often struggle to visualise how products will fit within their intended settings.
This pioneering solution addresses that challenge head-on, substantially reducing decision-making timelines and decreasing the rate of product returns. Consumers can now confidently assess products like televisions, printers, and furniture in context, enhancing overall satisfaction.
Among the many adopters of the platform is Savehyperonline, a prominent eCommerce business in South Africa.
David Hart, the Head of Online at Savehyperonline, endorsed the platform’s effectiveness, stating that integrating AR models into product pages required minimal development time, swiftly positioning them as a market leader in AR shopping.
In just one week, Savehyperonline transformed their competitive edge by adopting EyeKandy’s solution, illustrating the platform’s efficiency and ease of use.
EyeKandy’s AR Platform is merely the initial offering in a broader AR product roadmap that the company plans to develop over the next 12 months.
This strategic approach underscores EyeKandy’s commitment to ongoing innovation and leadership in the AR space, setting the stage for future advancements and increased retailer adoption.
While the integration of AR into retail presents numerous opportunities, challenges remain, particularly regarding user adoption and technological compatibility.
EyeKandy’s proactive approach aims to address these issues by continuously refining and expanding its platform, ensuring it remains at the forefront of AR innovation.
EyeKandy is leading the charge in merging advanced technology with the retail industry, offering a glimpse into a future where traditional shopping boundaries are redefined.
The potential for AR to reshape the consumer-retailer relationship is vast, promising not only enhanced experiences but also improved business outcomes.
Augmented Reality is poised to become a cornerstone of the retail experience, with EyeKandy paving the way for its extensive integration.
As technology evolves, the possibilities for AR in retail continue to expand, offering both retailers and consumers a new dimension in interaction and engagement.
EyeKandy’s launch of the ‘Point & Place’ platform marks a significant leap forward in AR retail technology, promising to reshape consumer experiences.
With an ongoing commitment to development and enhancement, EyeKandy is set to remain a pivotal player in the evolving landscape of augmented reality.