Bruntwood is leveraging augmented reality (AR) to revolutionise how businesses visualise office spaces. This technology allows potential clients to virtually walk through their future offices, experiencing every detail before making a decision.
Situated in Manchester, this cutting-edge AR initiative is part of a major refurbishment of Bruntwood’s St James’ office, aiming to attract the next wave of technology-savvy businesses.
Augmented Reality: A Game Changer for Office Planning
Augmented reality is changing the landscape of office planning, offering a dynamic way to interact with unfurnished spaces. Bruntwood’s AR experience allows potential tenants to visualise how a space can be transformed, making the abstract appear tangible.
Holding up a tablet, clients can walk through empty offices and see fully furnished settings in real-time. This immersive experience brings spaces to life, offering a depth of engagement unimaginable with simple blueprints or computer-generated images.
Customer-Centric Approach
Bruntwood prioritises customer experience by integrating technology that genuinely benefits its users. According to Andrew Butterworth, Bruntwood sales director, the firm aims to implement technology that enhances utility rather than using it for its own sake.
Features being explored include remote temperature settings and automated lighting, which cater to modern business needs. This forward-thinking strategy seeks to enhance tenant satisfaction and operational efficiency.
Impact on Prospective Tenants
Clients have become more inquisitive and open-minded, able to visualise spaces more clearly with AR technology.
The AR experience fosters a more engaging and informative tour compared to traditional CGI methods. Clients are not just observers; they become participants in space transformation.
This high level of interaction has resulted in increased interest from leading tech businesses like Microsoft and MoneySupermarket, drawing them to Bruntwood’s innovative office solutions.
Fostering a Collaborative Environment
Bruntwood is more than just an office provider; it’s a partner in fostering collaborative and inclusive environments. This is achieved by engaging occupiers in discussions about amenities and how service charges are allocated.
The company places significant emphasis on wellness and events, ensuring that tenants feel part of a larger community. This inclusive approach helps companies attract and retain top talent by providing workspaces that support employee well-being and productivity.
Behind the AR Experience
The AR experience at St James’ was developed by Holdens creative agency, which chose AR over virtual reality to ensure broader access.
This decision was aimed at making the technology more inclusive and enabling multiple people to enjoy the experience simultaneously.
Holdens can quickly adapt AR designs in response to client feedback, offering different layouts within weeks if needed. This flexibility underscores the potential of AR in providing customised office solutions.
Pioneering Innovative Office Spaces
Bruntwood is committed to redefining office spaces by integrating cutting-edge technology solutions that resonate with modern businesses.
The company’s strategic focus on technology integration has not only attracted tech giants but has also set a new standard for office innovation.
Bruntwood’s approach exemplifies how technological advancements can be harnessed to create functional and appealing work environments, catering to the needs of today’s dynamic business landscape.
Conclusion
Bruntwood’s AR initiative is a testament to the transformative power of technology in real estate.
This innovative approach not only enhances the tenant experience but also positions Bruntwood as a leader in creating future-ready office environments.
Through its pioneering use of augmented reality, Bruntwood is not only modernising office spaces but also setting a benchmark for future developments. By integrating technology with user-centric design, they offer more than just a workplace; they provide a vision of the future.