Porsche enthusiasts worldwide have a new reason to celebrate. Thanks to cutting-edge technology, the legendary Porsche Museum in Stuttgart-Zuffenhausen can now be explored virtually.
Leveraging the expertise of tech start-up GoInStore, Porsche offers an immersive online journey. This experience brings car lovers closer to the brand’s iconic vehicle collection, broadening access to a global audience.
Through an innovative partnership, Porsche has integrated GoInStore’s experiential real-time video technology. This advancement provides car enthusiasts an opportunity to engage in host-guided virtual tours of the museum.
The technology utilizes a live one-way video stream paired with a two-way audio channel, creating an interactive yet seamless experience. Such technology has reshaped how visitors can appreciate Porsche’s rich history and current innovations.
Porsche’s prowess in innovation is legendary. The implementation of GoInStore’s technology further cements this status.
Achim Stejskal, the museum’s director, emphasised that this solution enhances global access to Porsche’s brand and legacy. “The virtual tour gives users the feeling of being right there,” he noted.
GoInStore’s technology transcends borders. Whether you reside in the USA, Russia, or Brazil, the experience remains accessible.
This initiative aligns with Porsche’s vision of inclusivity and expands its reach to worldwide audiences.
Thilo Koslowski, CEO of Porsche Digital, sees this collaboration as a crucial step in their digital strategy.
Serving the needs of Porsche enthusiasts and potential customers, this virtual tour is more than a technological feat—it’s a new step in customer engagement.
The initiative helps Porsche connect with a broader audience, reinforcing its position as a leader in the digital space.
The digitalisation of the museum not only broadens Porsche’s appeal but also sets a precedent for the industry.
Such advancements propose new ideas for future interactions, promising ongoing enhancements in user experience.
As noted by GoInStore’s co-founder André Hordagoda, the technology enables enthusiasts worldwide to engage with vehicles they otherwise couldn’t access.
This collaboration between Porsche and GoInStore is strategic, aiming to enhance digital offerings in the automotive sector.
By embracing digital change, Porsche is paving the way for innovative customer interactions.
This technological offering signifies a new era of visiting museums, ensuring accessibility and inclusion for everyone.
Porsche’s venture into virtual tours exemplifies a forward-thinking approach, marrying tradition with modern technology.
As digital advancements continue to reshape automotive experiences, Porsche stands at the forefront, welcoming enthusiasts into an innovative future.