The CEO of CHILI, an on-demand TV service, forecasts significant growth in the UK, envisioning over five million users by 2019’s close. This ambition follows their UK and Germany launches, building on their successful Italian foundation.
Backed by major Hollywood studios, CHILI is embarking on aggressive marketing, aiming to differentiate itself from Netflix and Amazon by offering more than just streaming. Rather, it’s an entertainment hub offering films, merchandise, and tickets with a unique, character-focused approach.
CHILI’s CEO, Giorgio Tacchia, has outlined ambitious growth plans, targeting more than five million users across the UK, Italy, and Germany by the end of 2019. Having already secured 1.6 million customers, the company aims to leverage its current success in Italy as a foundation for expansion. Tacchia’s strategy is underpinned by a focus on differentiating CHILI from mainstream competitors.
Leveraging partnerships with Hollywood giants such as Warner Bros and Sony Pictures, CHILI has a strong backing to promote its services. These partnerships not only validate CHILI’s business model but also enhance its credibility in the entertainment sector.
Tacchia is keen on combating piracy, viewing it as a significant challenge in the TV and film industry. His commitment to this cause reflects CHILI’s broader mission to offer authentic and legal entertainment options.
Tacchia views these partnerships as a validation of CHILI’s unique approach in the transactional video space, differentiating itself from earlier innovations by companies such as Apple.
The company’s forward-thinking approach has been recognised by its partners, who see CHILI’s potential to transform how consumers interact with media content.
This expansion is indicative of CHILI’s confidence in its growth trajectory, supported by successful launch strategies in Italy, the UK, and Germany.
CHILI’s approach highlights a shift in the digital entertainment landscape, where content delivery is evolving beyond traditional methods. The focus on character-driven selections and integrated purchase options sets new standards in consumer engagement.
CHILI stands at the forefront of transforming on-demand entertainment in the UK, supported by strategic partnerships and innovative approaches. As it builds its unique brand presence, CHILI is poised to redefine the digital entertainment experience for millions, ensuring robust growth and consumer loyalty.