The Trafford Centre is gearing up for a notable addition this autumn. A prominent British womenswear brand is set to unveil a spacious 4,000 sq ft store on Upper Regent Crescent. Known for high-quality ready-to-wear and occasion-wear collections, this new store aims to cater to the fashion-savvy.
Meanwhile, this brand will not just showcase its mainline range but also exclusive limited edition collections and petite ranges. Therefore, shoppers can look forward to a diverse array of options perfectly tailored to meet various style needs.
New Store Opening
The Trafford Centre will soon welcome a new addition to its lineup. This autumn, a British womenswear brand will open a new 4,000 sq ft store on Upper Regent Crescent. Known for its high-quality ready-to-wear and occasion-wear collections, this brand has a loyal customer base.
The new store will feature the brand’s renowned mainline range. In addition, it will offer exclusive limited edition collections and petite ranges. The store aims to provide a variety of options to meet the diverse needs of its customers.
Revamped Store Design
The brand has recently re-evaluated the look and feel of its stores. This led to the development of a modern and engaging store design concept. This new concept will be implemented in future store locations.
Created in collaboration with Zebra design studio, the design reflects a refined and contemporary aesthetic. The focus was on making the stores visually appealing, functional, and customer-centric.
The aim of these changes is to create a fresh and inviting shopping environment. By doing so, the brand hopes to enhance the overall customer experience.
Expansion Strategy
The new store in Trafford Centre will be the 63rd standalone store for the brand in the UK. This adds to an already impressive portfolio of locations nationwide.
The brand’s expansion is part of a larger property strategy. The goal is to meet the evolving needs of customers through better distribution of stores across the UK. This new store exemplifies that approach.
By opening a store in Trafford Centre, the brand aims to make its high-quality collections more accessible to customers in the North West. This is a strategic move to reach a broader audience.
Statements from Key Figures
Caraline Money, the Global Retail Director, shared her thoughts on the new store. According to Money, Trafford Centre’s premier status aligns with the brand’s prestigious image.
She stated, “With high footfall and a wide catchment from across the region, we’re expecting to reach a broader audience, enhancing our presence in the North of England.”
Kate Pearson, Director of Asset Management at Pradera Lateral, also commented. She said, “As a beloved British brand, Hobbs’s premium retail offering aligns perfectly with our existing range of luxury fashion brands.”
Importance of Location
Trafford Centre is known for its luxurious shopping experience. This makes it an ideal location for the new store.
The centre attracts high footfall and has a wide catchment area, making it a strategic choice for expansion. More brands are choosing Trafford Centre for their new locations due to these factors.
The new store aims to capitalise on this. By being part of Trafford Centre, the brand hopes to offer an enhanced shopping experience to a larger audience.
Customer-Centric Approach
The focus of the new store design is not just aesthetics. It’s also about functionality and customer experience.
The brand aims to create a welcoming and engaging environment. This aligns with their identity and values. The goal is to make shopping both enjoyable and efficient for customers.
This customer-centric approach is expected to set the new store apart. By focusing on what customers need and want, the brand aims to build stronger relationships with its clientele.
Conclusion
The new store at Trafford Centre signifies a major step in the brand’s expansion strategy. It aims to offer a unique shopping experience while reaching a wider audience.
With its revamped design and focus on customer experience, the store is set to become a key location in the brand’s portfolio.
The new store at Trafford Centre is a significant milestone in the brand’s growth. With an emphasis on modern design and customer experience, it is set to become a key location in its UK portfolio. This move aligns with the strategic goal of making high-quality fashion accessible to a broader audience.