Durham-based search marketing agency has appointed Cameron Keegan-Wood as its new head of growth, marking a significant step in its expansion plans.
Keegan-Wood brings extensive experience in business development and strategy, having held senior roles at Visualsoft and THG Ingenuity, as well as advisory positions. This background ideally positions him to guide the agency towards its target of £1.3 million in the next financial year.
The appointment is a crucial move for the remote-first agency as it embarks on its first outbound strategy. Historically, the agency has relied on strong inbound demand, thanks to successful SEO practices and high Google rankings. However, it is now poised to engage proactively with new markets and adopt a more targeted approach.
As head of growth, Keegan-Wood will oversee all commercial activities, focusing on creating and developing a dedicated sales department. This role includes optimising the sales pipeline from lead generation to closing deals, while also exploring new business initiatives and partnerships.
In addition to acquiring new clients, Keegan-Wood will enhance the agency’s white-label offerings and leverage a strong referral network for further expansion. This is part of a broader strategy to build and scale the agency’s operations.
Shane Parkins, the agency’s founder, stated, “The whole recruitment side of our agency is centred on hiring passionate, ambitious, and skilled individuals and allowing them to excel with the support they need. Cam is an expert in his field, bursting with ideas, and just needed strong operational backing.”
Keegan-Wood himself commented, “I’m eager to hit the ground running. The agency stood out to me because of its unwavering focus on results. This results-driven culture is deeply embedded in both the team’s operations and client service. It’s a unique opportunity to be part of a business at this exciting stage of growth, reminiscent of where other big-name agencies were five years ago. That’s a rare chance to scale, and I’m thrilled to be part of it.”
The agency, which partners with clients in ecommerce and lead generation, has recently taken on its first office premises in Durham to support its rapid expansion. Although the business remains remote-first, the new office offers a space for local staff and provides a venue for client meetings and collaboration.
The appointment of Cameron Keegan-Wood as head of growth is a pivotal moment for the agency as it seeks to build a robust sales function and expand its market reach.