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Ex-football Star-Backed Tech Start-up Neos Sells Stake to Aviva

Ex football Star Backed Tech Start up Neos Sells Stake to Aviva

Neos Ventures, co-founded by Matt Poll and Krystian Zajac, is pioneering smart home insurance solutions.

Partnering with Aviva, they are poised to revolutionise the connected home insurance landscape.

Introduction to Neos Ventures

Launched in 2016, Neos Ventures has emerged as a notable player in the tech-driven insurance sector. Founded by Matt Poll and Krystian Zajac, it integrates connected home technology with insurance services, providing a unique blend of security and protection for homeowners.

Neos Ventures utilises smart devices such as cameras and sensors to detect issues like water leaks, smoke, or intrusions. This integration enables real-time alerts to be sent directly to the homeowner’s smartphone, ensuring immediate action can be taken to prevent potential damages.

Aviva’s Strategic Investment

Insurance giant Aviva has acquired a majority stake in Neos Ventures, marking a significant advancement in its digital strategy. This move is aimed at enhancing its offerings in the connected home insurance market, leveraging Neos’s expertise in smart technology.

According to Rob Townend, MD of Aviva UK General Insurance, investing in Neos allows Aviva to strengthen its customer relationships via digital means. He stated, “We’re excited to build on our existing relationship with them.”

The Impact on the Insurance Market

The acquisition is set to have a profound impact on the insurance industry, as it aligns with the growing trend of integrating technology to enhance customer experience.

Aviva’s investment is seen as a strategic step towards modernising traditional insurance practices by incorporating innovative solutions that meet the demands of contemporary homeowners.

The collaboration with Neos is expected to drive significant advancements in how insurance services are delivered, setting a benchmark for competitors.

Background and Initial Funding

Backed initially by prominent investors, Neos raised over £1 million in seed funding in 2016. Contributors included former football star Gary Lineker, ex-Ageas CEO Barry Smith, former RSA managing director Steve Broughton, and Ingenie founder Richard King.

These early investments were critical in establishing Neos’s foundation and enabling the development of its cutting-edge technology, which has been pivotal in attracting further investments and partnerships.

Benefits of Smart Home Technology

Integrating smart technology with home insurance offers numerous benefits to consumers, providing them with enhanced control and peace of mind.

Smart home systems make it easier for homeowners to monitor their properties remotely, reducing the risk of significant damage from undetected issues.

This technological advancement assists in preventing minor problems, such as slow leaks, from escalating into major inconveniences, thus saving time and money.

Future Prospects for Neos and Aviva

The partnership between Neos Ventures and Aviva promises exciting developments in the near future. As regulatory approvals are anticipated to conclude by early 2019, both companies are poised to begin implementing their combined strategies.

With Aviva’s backing, Neos is expected to expand its market reach, offering its innovative solutions to a broader audience and redefining the standards of home insurance.

Conclusion of the Stake Acquisition

The acquisition deal, which awaits regulatory approval, is set for completion in the first quarter of 2019.

This strategic alliance reflects the ongoing evolution in the insurance sector, driven by technological innovation and a focus on enhanced customer experience.


The Neos and Aviva partnership signifies a notable shift in the insurance domain, embracing technology to better serve homeowners.

This acquisition is a testament to the potential of innovative tech integration in traditional markets.

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