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Evaluating the Necessity of Emerging Banking Apps in FinTech

Evaluating the Necessity of Emerging Banking Apps in FinTech

In today’s rapidly evolving financial landscape, new banking apps are emerging at an unprecedented pace. The question remains: do we truly need another one?

As investors pour millions into innovative banking solutions, the necessity and value of these apps come under scrutiny. Could they revolutionise personal finance management or are they merely part of a fleeting trend?

Emma, a pioneering banking app based in London, recently secured substantial investment from Kima Ventures and Aglaè Ventures. These investments highlight Emma’s potential to transform personal finance management.

The app assists users in avoiding overdrafts, tracking spending, and managing subscriptions. By streamlining the financial management process, Emma claims to save the average user approximately £600 annually. With its innovative approach, Emma aims to democratise wealth management.

Renowned economists like Joseph Stiglitz, Kenneth Rogoff, and Nouriel Roubini have expressed scepticism about cryptocurrencies. They argue that regulatory measures could severely impact Bitcoin’s value.

Their opinions are met with mixed reactions. While some view their comments as fearmongering, others are reminded of Bitcoin’s previous high valuation near $20,000.

ICOs have garnered attention for their high failure rates, with research from Boston College revealing that over half fail within four months.

This raises questions about the sustainability of ICOs, despite raising billions. The study criticises the methodology for heavily relying on social media activity as a health indicator.

Binance, a major crypto exchange, is paving the way for the world’s first decentralised bank in Malta. Financing comes from digital-coin investors.

The proposed Founders Bank will utilise blockchain technology and requires regulatory approval from Maltese authorities. This project aims to reshape traditional banking structures.

Emerging banking apps offer potential advantages such as improved financial literacy and budget management.

However, they also face challenges like cybersecurity risks and user adoption hurdles.

As the financial sector continues to evolve, the future of banking apps remains uncertain. Will they become indispensable tools or fade into obscurity?


In conclusion, while new banking apps like Emma offer promising features, their long-term impact and necessity remain uncertain. The financial landscape may continue to demand innovation, but discerning true value from fleeting trends is crucial.

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