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Essity Appoints Nicola Conway as New Commercial Director

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Essity has taken a significant leap by appointing Nicola Conway as the Commercial Director for the UK and Republic of Ireland. This strategic move underscores the company’s commitment to driving growth in the healthcare and hygiene sector.

Nicola Conway’s rich background in FMCG and her leadership at renowned companies like Birds Eye and Iceland enriches her role at Essity. She will lead the commercial sales operations, focusing on innovation and sustainability as core elements for future growth.

Driving Innovation in a Dynamic Market

Essity continues to demonstrate its leadership in the rapidly evolving healthcare and hygiene sector with the appointment of Nicola Conway as the new Commercial Director for the UK and Republic of Ireland. The appointment signifies a strategic move towards enhancing market presence, particularly for its well-known brands such as TENA, Bodyform, and Tork. This decision aligns with the company’s commitment to driving innovation and sustainability in an industry that is both complex and competitive. Nicola’s expertise in FMCG, garnered from two decades of experience with industry leaders like Birds Eye and Iceland, is expected to be a substantial asset in navigating these challenges.

Nicola Conway’s Strategic Vision

Conway’s appointment is not just about leadership; it’s about leadership with a forward-thinking vision. Her strategic approach integrates extensive experience in manufacturing and retailing. Having a deep understanding of the fast-moving consumer goods arena, she brings insights that are expected to propel Essity’s brands to new heights within the marketplace. She comments, “I’m excited to apply my extensive experience to my role, steering Essity’s major household hygiene and healthcare brands towards success.” Conway’s commitment to fortifying Essity’s market influence while supporting a culture of collaboration and innovation is evident in her initial activities.

A Commitment to Regional Growth and Development

With Nicola Conway’s role based in Manchester, Essity reaffirms its dedication to the region’s economic and commercial growth. Her presence in this pivotal location underscores an ongoing commitment to provide substantial contributions to local industry. This decision not only enhances Essity’s regional presence but also strengthens its ability to engage closely with local partners and stakeholders. The Manchester office thus becomes a central hub for leading initiatives in the UK and beyond. Conway adds that she looks forward to making meaningful contributions to both her team and customers, further cementing Essity’s role as a key player in the local economy.

Empowering Women in the Workplace

At Essity, there is a profound emphasis on fostering an engaging and supportive workplace culture. Conway is particularly passionate about empowering women within the organisation, aiming to cultivate a supportive environment that encourages female leadership. This commitment is reflected in her strategic initiatives to mentor upcoming women leaders, providing them with the tools to excel in their careers. The aim is to nurture a team that reflects integrity, innovation, and excellence. Such a focus not only benefits the company but also enhances its reputation as an employer of choice.

Innovating for a Sustainable Future

Sustainability remains at the forefront of Essity’s strategic objectives. Nicola Conway’s role involves spearheading initiatives that integrate sustainable practices into the core operations of the company. This includes pioneering eco-friendly products and incorporating sustainability into every facet of the business model. The initiatives are designed to meet the growing consumer demand for responsible and ethical products in the healthcare and hygiene sectors. Nicola’s approach is to blend innovation with environmental responsibility, ensuring that Essity remains a leader in sustainability.

Cultural Integration and Professional Development

Conway is committed to fostering a culture of care, collaboration, and professional growth within Essity. Her leadership style is characterised by a focus on integrating new practices that promote a thriving workplace culture. By prioritising professional development, she aims to enhance the skill sets of her team members, enabling them to meet the dynamic demands of the industry. This focus ensures that Essity not only remains competitive but also enhances its capability to deliver exceptional consumer experiences.


Nicola Conway’s appointment as Essity’s Commercial Director signifies a transformative period for the company. Her leadership is poised to drive innovation while supporting an inclusive workplace culture.

Essity’s dedication to regional development, sustainable practices, and women’s empowerment reflects its forward-thinking ethos, with Nicola at the helm leading these progressive changes.

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