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Entrepreneur’s New Property Finance Venture Takes Altrincham by Storm

entrepreneurs new property finance venture takes altrincham by storm business manchester

A new property finance venture by entrepreneur David Giovanni is making waves in Altrincham. The company has secured a new office space and plans to continue its rapid expansion. With significant growth already achieved, the business is poised for even greater success.

Having outgrown its current office in Sale, the team is set to move into a 1700 sq ft space at Ambassador Place. The move is part of a broader strategy driven by the company’s impressive performance and future hiring plans.

Move to a New Office

A new property finance venture, set up by entrepreneur David Giovanni, is gearing up to move into a spacious new office in Altrincham. The move will see the company occupy a 1700 sq ft space at Ambassador Place. The business has the option to double its floor space within a year.

The transition from their current office in Sale is driven by the rapid growth of Giovanni’s team, now consisting of 14 members. There are also plans to bring in three new hires in marketing and business development next month.

Rapid Growth and Expansion

David Giovanni launched his bridging finance business, Bluecroft, just 18 months ago. Astonishingly, he is already on track to triple its size by the end of the year. “We are on track to triple our size by the end of the year and so the move to Altrincham is much needed,” Giovanni explained.

Bluecroft’s success can be attributed to its highly experienced team. To date, they have loaned over £50 million, with the company’s present loan book standing at £15 million. This rapid expansion highlights the demand for their short-term finance solutions.

Background of the Entrepreneur

David Giovanni is no stranger to success. He previously co-owned a property management and sales company, Ascend Estates, which was sold to Gatehouse Bank in 2022 for around £40 million. At the time of its sale, Ascend was managing 10,000 properties.

With branches in Manchester, Monton, Leeds, Liverpool, and Wolverhampton, Ascend employed 150 people. Giovanni’s track record as an entrepreneur demonstrates his capability to scale businesses rapidly. This success story fuels his new venture, Bluecroft.

Support for Business Owners

The launch of Bluecroft at the end of 2023 was Giovanni’s response to a perceived gap in the market. He recognised the need for short-term finance solutions for business owners. “We see longevity and opportunity in supporting business owners with short term finance,” Giovanni stated.

This perspective underlines Bluecroft’s focus on providing accessible finance options. Their goal is to help businesses navigate short-term financial challenges. This approach is proving highly effective, as illustrated by Bluecroft’s impressive growth trajectory.

Details of the New Lease

RPS is the leasing agent for Ambassador Place, representing the building owner, Whitecroft SASS. Bluecroft’s deal is set on a ten-year lease but includes a break option at year three. This gives the business some flexibility in its future plans.

Other businesses occupying Ambassador Place include Forrest Recruitment and McQueens Dairies. The location in Altrincham provides a conducive environment for Bluecroft’s operations and potential future expansions.

A Closer Look at Altrincham

Altrincham, a town in Trafford, Greater Manchester, is becoming a hub for business activity. Its strategic location and excellent transport links make it an attractive destination for enterprises like Bluecroft.

The town is known for its vibrant business community and supportive infrastructure. This move positions Bluecroft among a network of thriving businesses, fostering opportunities for collaboration and growth.

The choice of Altrincham underlines Giovanni’s strategic approach. The town’s amenities and business-friendly environment are ideal for a finance venture looking to expand.

Future Outlook for Bluecroft

With the new office space and upcoming hires, Bluecroft is poised for continued growth. The company’s proactive approach to expansion reflects its confidence in the market’s demand for short-term finance solutions.

The addition of new team members in marketing and business development will bolster Bluecroft’s capacity to serve more clients. This strategic growth phase is critical for maintaining momentum.

Giovanni’s leadership and experience are key assets. As Bluecroft navigates its growth journey, his previous successes provide a solid foundation for the company’s future achievements.

Community and Business Impact

Bluecroft’s expansion in Altrincham is not just a business move. It represents a boost to the local economy through job creation and increased business activity. This positive impact contributes to the town’s reputation as a dynamic business hub.

The company’s focus on short-term finance solutions addresses a crucial need among local businesses. By providing these services, Bluecroft is fostering economic resilience within the community.

As Bluecroft continues to grow, its influence on the local business landscape will likely expand. The venture’s success story is one to watch, reflecting broader economic trends and opportunities in the region.


David Giovanni’s new property finance venture, Bluecroft, is positioned for significant growth and success. The move to Altrincham, coupled with strategic hiring, will support this expansion. Giovanni’s track record and forward-looking approach are key elements driving this promising trajectory.

As Bluecroft continues to grow, its contributions to the local economy and business community will likely expand. This venture not only highlights Giovanni’s entrepreneurial acumen but also reflects broader economic opportunities and trends.

The strategic location, experienced team, and strong market demand set the stage for Bluecroft’s continued success. The future looks bright for this ambitious venture as it continues to navigate and leverage market dynamics effectively.

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