In Lancashire, a transformative programme, Digital Advantage, is enabling young learners to acquire crucial digital skills in a rapidly evolving sector.
By collaborating with industry leaders, the initiative provides students unique opportunities to directly engage with digital innovations, thus equipping them with the tools required for future success.
Bridging the Digital Skills Gap in Lancashire
The Digital Advantage programme has emerged as a pivotal initiative aimed at bridging the significant digital skills gap evident in Lancashire. The programme targets young people aged 16 to 18, equipping them with vital digital skills, knowledge, and experience necessary for thriving in the digital economy. Through a collaboration with industry leaders from Digital Lancashire, the project ensures that students gain insights into the operational dynamics of digital businesses and the industry.
Hands-On Learning Experience
Digital Advantage organised an intensive five-day session across 11 schools and colleges in Lancashire to provide practical digital training. Students engaged in developing prototype digital businesses, creating short films, and pitching their ideas to an industry panel. This hands-on experience is invaluable, allowing students to grasp key digital areas, including web design, software development, and digital marketing.
With guidance from industry trainers, participants gain a comprehensive understanding of branding, content creation, project management, and e-commerce. This practical exposure is pivotal in nurturing the communication skills and confidence required for apprenticeships and roles in the digital sector.
Celebrating Achievements
A special graduation and pitch event at County Hall marked the culmination of the programme, celebrating the remarkable achievements of over 200 participants. Attendees, including educators, students, and industry stakeholders, witnessed the presentation of digitally innovative ideas.
This event not only celebrated success but also served as a networking platform, fostering connections between participants and industry professionals.
The presence of a judging panel, led by Mark Thwaite, head of communications for Digital Lancashire, and composed of sector professionals, further underscored the importance of the event in recognising and encouraging emerging talent in the digital field.
Digital Lancashire’s Vision
Mark Thwaite articulated Digital Lancashire’s mission, which is to accelerate the regional digital economy by cultivating a workforce with the right talent and skills. He emphasised that the Digital Advantage initiative is integral to achieving this aim, reinforcing its role in developing future-ready digital professionals.
Michael Green, cabinet member for economic development, highlighted the critical importance of enhancing young people’s digital competencies for future economic growth in the region. Green acknowledged the programme’s success in providing an effective platform for skill development.
Programme Backing and Support
The initiative receives robust backing from the Lancashire Skills and Employment Hub, part of the Lancashire Enterprise Partnership (LEP). Significant financial support is also provided by the Lancashire County Council and the Careers Enterprise Company.
This backing is crucial to sustain the programme’s momentum and expand its reach across more educational institutions, ensuring a wider pool of students benefit from the digital skills training.
By involving key stakeholders and securing necessary funding, the programme positions itself as a vital player in enhancing the digital skillset of Lancashire’s youth.
Future Prospects and Expansion
Given the initiative’s success, there is growing demand from schools eager to participate, signalling the increasing importance of digital skills in education. Expansion plans are underway to include more schools and diversify the programme’s offerings.
Digital Advantage is poised to broaden its scope, potentially incorporating advanced topics and emerging technologies, ensuring that students are at the forefront of digital innovation. This forward-thinking approach aligns with the evolving needs of the digital landscape.
Conclusion
The sustained efforts of Digital Advantage exemplify a commitment to nurturing young talent and addressing digital skill shortages in Lancashire. Through strategic partnerships and practical learning experiences, the programme ensures participants are well-equipped to contribute to and thrive in the burgeoning digital economy.
Digital Advantage continues to make significant strides in equipping Lancashire’s youth with necessary digital skills.
With robust support and strategic vision, the initiative is set to expand its impact, fostering a generation adept in navigating the digital realm.