A transformative campaign, ‘Live Your Best Menopause’, has been launched to coincide with Menopause Awareness Month.
This initiative seeks to reshape societal perceptions of menopause, focusing on empowerment rather than fear.
The ‘Live Your Best Menopause’ campaign, spearheaded by GenM, represents a significant shift in how menopause is discussed in society. This groundbreaking initiative aims to replace outdated perceptions of menopause with a narrative of empowerment and positivity. By leveraging powerful symbols like MTick, GenM aspires to provide women with the confidence to embrace menopause without stigma.
The campaign introduces six innovative advertisements, each focusing on words not typically associated with menopause, such as Energetic, Unapologetic, and Optimistic. This creative approach underscores the campaign’s mission to inspire women to redefine their menopause experience.
These ads feature influential women like Sally Gunnell OBE and Heather Jackson, each sharing their unique menopause journey. By doing so, the campaign highlights the diversity of menopause experiences and the strength found in supportive communities.
Digital displays are a key component of this initiative, strategically placed to reach a broad audience. From digital 6-sheets targeting commuters to a Leicester Square takeover on World Menopause Day, the campaign’s reach is extensive.
Featuring a full front and back cover wrap of Metro newspaper, the campaign ensures widespread visibility.
Moreover, the campaign extends to online platforms, with banner ads on Metro’s website and a takeover of the Daily Mail’s Femail Section, reinforcing the message to a wider audience.
The partnership between GenM and over 100 brands marks a milestone in the menopause space. This collaboration has allowed MTick signage to become widely accepted across major retailers, symbolising trust and choice for consumers.
As explained by Laura Kynaston, Managing Director at Propaganda, the campaign reflects GenM’s growing influence and the respect it commands within the industry. This success has been achieved through strategic collaborations and a shared vision for a better menopause experience for women.
One of the primary goals is to reach the wider public, sending a clear, empowering message that women deserve recognition and support from brands they trust daily.
Through its empowering advertisements and strong messaging, the campaign strives to transform the menopause conversation from one of fear and discomfort to one of thriving and empowerment.
GenM’s impact within the menopause market continues to grow, with the ‘Live Your Best Menopause’ campaign serving as a testament to its evolving role.
The initiative not only raises awareness but also catalyses change, advocating for a societal shift in how menopause is understood and supported.
Menopause Awareness Month provides an opportunity to amplify the conversation around menopause, driving home the importance of visibility and support.
This campaign utilises this period effectively, aiming to make a lasting impact and to inspire women to embrace their menopause journey with confidence.
The ‘Live Your Best Menopause’ campaign is a pioneering effort that seeks to redefine how society views menopause.
By fostering empowerment and visibility, it invites women to embrace this life stage with confidence and pride.