The popular series Emily in Paris returns, offering a blend of entertainment and perceived marketing insights.
In light of its return, a digital marketing agency has analysed the show to reveal the discrepancies between fiction and reality.
Season 1: Social Media Mismanagement
In the first season, Emily tries to promote a client’s dress by having a celebrity wear it to a party and then posts a picture online. The post goes viral, but this scenario is oversimplified.
Season 1: Social Media Mismanagement
Eve Lowdon, a Social Media Manager, highlighted that in reality, multiple layers of approval are often required before posting content, especially for luxury brands. Every post is scrutinised to maintain the client’s reputation.
Season 2: Client Guesswork
Emily often relies on her intuition rather than thorough research. This leads to scenarios where her lack of knowledge about competitors puts her at a disadvantage.
Season 2: Client Guesswork
Ellie Mack, Digital PR Director, pointed out that real-life marketers invest significant time in understanding their client’s industry. Research and analysis are vital for successful marketing campaigns.
Season 2: Client Guesswork
A notable example is when Emily is approached by an influencer for an impromptu photo shoot. Her lack of competitor research results in unforeseen complications.
Season 3: The Importance of Paper Trails
In season three, Emily tries to secure a feature in ‘La Liste’ but ends up in an awkward situation because of unclear communication.
Season 3: The Importance of Paper Trails
Anna Parry, Client Strategy Manager, emphasised the necessity of follow-up actions and email confirmations to create a clear paper trail. This avoids miscommunications and ensures accountability.
Season 3: The Importance of Paper Trails
In the digital marketing world, aligning efforts across different channels, such as PR and social media, is essential for a cohesive strategy. Attention to detail and clear communication mark successful marketing efforts.
Season 4 Expectations
As season four premieres, viewers are curious about the next set of marketing adventures Emily will embark upon. The show continues to spark interest in the marketing industry.
Season 4 Expectations
While the show’s portrayal is far from reality, it serves as a conversation starter about true marketing challenges.
Conclusion
Emily in Paris offers entertainment but should not be seen as a blueprint for a marketing career. The differences between the show’s portrayal and real-life marketing are substantial.
While entertaining, Emily in Paris highlights the gap between fictional and real-world marketing.
Marketers should be aware of the differences and approach their profession with the diligence it requires.
