Elmwood, a renowned brand design consultancy, has officially acquired Framework Creative, a leading immersive technology specialist based in London.
This strategic move is set to bolster Elmwood’s digital offerings across its global studios and marks a significant step in its digital expansion plans.
Strategic Acquisition and Its Implications
In a calculated move to enhance its digital capabilities, Elmwood has acquired the innovative VR and AR specialists Framework Creative. This acquisition is part of Elmwood’s broader strategy to strengthen its global digital presence and offer cutting-edge solutions to its clients.
The integration of Framework Creative into Elmwood’s London studio is expected to offer existing and new clients more immersive brand experiences through advanced digital technologies. Elmwood’s chairman, Steve Gatfield, highlighted the transformative potential of AR and VR in reshaping brand interactions.
Framework Creative’s Expertise
Founded by Roddy Robertson and Sam Fazakerley, Framework Creative has established a reputation for designing virtual brand experiences using augmented reality (AR) and virtual reality (VR). Their portfolio includes high-profile clients such as Ikea, Virgin Holidays, Dell, Airbus, Philips, and SAP.
This expertise in creating immersive experiences for top brands is expected to complement Elmwood’s design capabilities, enabling a seamless fusion of traditional and digital brand design services.
Benefits to Elmwood’s Clients
The acquisition promises numerous benefits for Elmwood’s clients. By integrating AR and VR technologies, Elmwood can offer more engaging and memorable brand experiences. This not only enhances product utility but also contributes to building iconic brand statuses.
As Robertson and Fazakerley noted, the collaboration aims to unlock the potential of brands by creating meaningful connections with consumers, thereby enhancing brand loyalty and recognition. Elmwood’s global clients will undoubtedly benefit from this innovative approach to brand design.
Framework Creative’s Continued Operations
Despite the acquisition, Framework Creative will continue to operate as a standalone business within Elmwood’s London studio. This ensures that their existing clients will continue to receive specialized services tailored to their unique needs.
Jonathan Sands OBE, Elmwood’s owner, emphasized the importance of maintaining Framework Creative’s unique identity while leveraging their expertise to enhance Elmwood’s overall service offerings.
Vision for Future Growth
The acquisition is a part of Elmwood’s long-term vision to invest in its future through strategic acquisitions. By integrating innovative companies like Framework Creative, Elmwood aims to stay ahead in the competitive brand design industry.
Elmwood’s commitment to growth and innovation is evident in its continuous efforts to explore new frontiers in digital design, ensuring that it remains a leader in the field.
Collaborative Efforts and Energy
The months leading up to the acquisition saw a period of close collaboration between Elmwood and Framework Creative. This ‘courtship’ phase allowed both parties to ensure compatibility and synergy in their working relationship.
Sands praised the energy and enthusiasm that Framework Creative brought to Elmwood, noting that their collaborative efforts have already resulted in high-profile projects that promise to redefine brand experiences.
Conclusion
Elmwood’s acquisition of Framework Creative represents a significant milestone in the company’s journey towards digital innovation and growth. By leveraging Framework Creative’s expertise in VR and AR, Elmwood is poised to offer unparalleled brand experiences.
This strategic move not only enhances Elmwood’s service offerings but also solidifies its position as a forward-thinking leader in the brand design industry.
Elmwood’s acquisition of Framework Creative marks a pivotal moment in advancing its digital capabilities.
The combined expertise of both companies promises to deliver innovative and engaging brand experiences, setting new standards in the industry.