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Elevating Cyber Security to a Top-Level Priority

Elevating Cyber Security to a Top Level Priority

In today’s digital age, the threat of cyber attacks surpasses traditional risks such as fires or floods. Yet, many organisations fail to treat these threats with the seriousness they deserve.

Cyber security expert Asam Malik emphasises the critical need for executive-level focus on cyber security. Without it, organisations risk insufficient investment and resources to combat these threats effectively.

The Current State of Cyber Security Awareness

Cyber attacks are now more prevalent than traditional physical threats like fires or floods. Despite their frequency, they are not afforded the same level of seriousness by many businesses. According to Asam Malik, Head of IT Risk Assurance at PwC, this oversight is primarily due to cyber security being perceived merely as an operational risk rather than a critical business concern.

In his seminar, Malik underscored the importance of elevating cyber security discussions to the executive level. He argued that without senior-level advocacy, essential investments in cyber security are often overlooked. He emphasised the necessity for companies to recognise cyber security as a significant risk that demands immediate attention.

Executive Involvement in Cyber Security

Malik highlighted a concerning trend: organisations often employ information security managers but lack representation at the board level. This absence of senior leadership focus results in insufficient resource allocation for cyber security. He pointed out that boards lacking the necessary skills or experience often fail to prioritise cyber threats until they endure a breach themselves.

He stated, “In many organisations there will be an information security manager but we don’t see that profile at a more senior exec or board level.” This gap in leadership underscores the need for enhanced executive awareness and involvement.

Social Engineering and Phishing Threats

Social engineering tactics pose a severe risk to corporate security, as Malik demonstrated during the seminar. He recounted an incident where individuals in high-visibility jackets gained unauthorised access to a firm’s office, illustrating how easily attackers can exploit human trust.

Phishing attacks are increasingly sophisticated, using social media information and deceptive email addresses to target employees. Malik shared an example where a third of employees at a firm clicked on a malicious link disguised as a promotional offer. The ease with which these attacks succeed highlights the pressing need for cyber security education.

Another striking incident involved PwC hacking into a football club’s pitch watering system, showcasing the potential for extensive disruption through cyber means. Such loopholes in security protocols can have far-reaching consequences if not addressed promptly.

The Financial and Reputational Costs of Breaches

The repercussions of a cyber breach extend beyond immediate financial losses, affecting an organisation’s reputation irreparably. Malik indicated that a tainted public image could prove fatal for businesses, underscoring the critical importance of robust cyber defence mechanisms.

During discussions, PwC and Lockton’s cyber security experts stressed that cyber attacks could inflict substantial damage on a company’s brand integrity and market standing. Therefore, prioritising cyber security at the executive level is not merely prudent but essential for long-term sustainability.


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Increasing Awareness Through Education and Training

Effective cyber security relies heavily on continuous employee education and training. Malik advocated for comprehensive training programmes to enhance cyber awareness at all organisational levels. Employees’ response to threats like phishing could be significantly improved through regular training sessions.

Training initiatives should be structured to equip staff with the necessary skills to identify and respond to potential cyber threats. With ongoing education, organisations can build a culture of cyber awareness that permeates all levels, from entry-level employees to executives.

Moreover, cyber security training should not be a one-off exercise but a continuous process that evolves with emerging threats. By fostering a well-informed workforce, companies can mitigate risks and respond more effectively to cyber incidents.

Call to Action for Business Leaders

Business leaders are encouraged to re-evaluate their approach to cyber security, ensuring it is perceived as a critical business function rather than a peripheral concern. By integrating cyber security into core business strategies, organisations can better protect against evolving threats.

Malik’s insights serve as a wake-up call for executives to champion cyber initiatives within their companies. Enhancing cyber resilience requires not only technical defences but also strong leadership and awareness at the highest organisational levels.

The Path Forward for Organisations

PwC’s event stressed the need for a proactive stance on cyber security, advocating for businesses to adopt comprehensive strategies that encompass both preventive measures and responsive actions.


To safeguard their future, businesses must elevate cyber security to a core strategic concern. Prioritising this will ensure resilience against growing cyber threats.

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