Newcastle’s creative agency, Drummond Central, has experienced significant growth in 2024. The team has expanded to 64 members following several high-profile client acquisitions.
As the agency celebrates its 20th anniversary, the influx of new clients has necessitated the addition of 12 new recruits across various departments.
Expansion of the Creative Team
Drummond Central’s creative team has seen notable growth with four new members joining their ranks. This expansion is a direct result of new client engagements and the need for fresh creative talent. The new recruits are expected to bring diverse perspectives and innovative ideas, enhancing the overall creative output of the agency.
Managing Director Dan Appleby expressed his enthusiasm about the new hires, stating, “Our recent wins are a fantastic testament to the hard work and creativity of our team, and our newbies are already making an impact. This is the biggest and best we’ve ever been as an agency.”
Key Client Acquisitions
In February, Drummond Central was appointed as the lead strategic and creative agency for a premium soft drinks brand. This engagement involves developing a new creative platform for the brand, which is currently in production.
Additionally, an international dairy company has enlisted the services of Drummond Central to launch its new product range in the US. This project is expected to go live in the autumn.
New Roles Across Departments
The agency has also expanded its client services team, welcoming four new additions. These hires aim to enhance client relations and ensure the delivery of high-quality services.
The planning department has grown with the addition of two new roles. These roles are crucial for strategic campaign planning and execution, reflecting the agency’s commitment to meticulous preparation.
A new marketing executive role has been introduced to support the agency’s internal and external marketing efforts.
Current Openings
Despite recent recruitment, Drummond Central continues to seek new talent. The agency has openings for a senior planner, account director (maternity cover), and HR manager. These positions are crucial for supporting the agency’s ongoing growth and maintaining high standards of service.
The continuous recruitment drive indicates the agency’s proactive approach to maintaining a dynamic and skilled workforce.
Noteworthy Projects
Drummond Central has recently been appointed by a UK bed retailer as the lead strategic and creative agency. Following a competitive pitch, the agency is tasked with developing a long-term creative platform for the brand.
Work on this project is expected to commence soon, with the first campaign planned to go live in 2025. This project underscores the agency’s capability to secure and manage significant accounts.
The agency’s history of collaboration with notable clients like Greggs, Triumph Motorcycles, and bet365 continues, further solidifying its reputation in the industry.
Celebrating 20 Years of Success
Having recently celebrated its 20th anniversary, Drummond Central marks two decades of creativity and innovation. The agency’s growth and success over the years highlight its resilience and adaptability in a competitive market.
This milestone reflects the agency’s sustained commitment to delivering exceptional creative solutions and maintaining strong client relationships.
Future Prospects
Looking ahead, Drummond Central’s future appears promising with sustained client growth and an expanding team. The agency is well-positioned to continue its trajectory of success in the coming years.
Drummond Central’s expansion to 64 team members amidst a string of high-profile client wins showcases the agency’s growth and success.
As the agency celebrates its 20th anniversary, its continued ability to attract and retain major clients underscores its premier position in the creative industry.