Draw & Code, an innovative force in the field of immersive technology, has announced crucial additions to its team.
These new appointments are set to accelerate the development and market reach of their flagship product, SwapBots.
Strategic New Hires Boost Growth
The immersive technology pioneer, Draw & Code, renowned for its innovative product SwapBots, has made significant strides by appointing two industry veterans to key positions. Brett Page, with a rich history at Hasbro, assumes the role of Head of Play, while Becky Jones, known for her production prowess with titles such as Angry Birds and Moshi Monsters, steps in as Lead Producer. These strategic hires signal the company’s ambition to enhance its product lineup and expand its market presence.
Brett Page’s Expertise and Vision
Bringing a wealth of experience, Brett Page transitions from Hasbro where he orchestrated UK commercial strategies for iconic brands like Star Wars and Transformers. Page is eager to blend his extensive industry experience with the agility of a dynamic company like Draw & Code. His vision is poised to drive the integration of traditional toy themes with cutting-edge technology, thereby offering a unique blend of play experiences.
The Role of SwapBots in the Toy Market
Founded in 2015 by Andy Cooper and John Keefe, SwapBots represents the synergy between physical and digital play. This ambitious project has evolved under the capable hands of Draw & Code, a team of 17 that has collaborated with prominent clients such as Warner Bros, Nokia Bell Labs, John Lewis & Partners, and Merge VR. Their collective efforts aim to redefine the landscape of interactive toys.
Becky Jones: A Proven Innovator
Becky Jones, whose impressive portfolio includes the original Angry Birds and Moshi Monsters’ debut in the mobile app market, is set to enhance Draw & Code’s production capabilities. With a strong belief in the transformational potential of immersive technology, Jones finds a kindred spirit in Draw & Code’s culture of innovation and forward-thinking. Her appointment is aligned with the company’s mission to venture further into the family-oriented tech market.
Embracing New Challenges
Co-founder Andy Cooper acknowledges the calibre of talent like Jones and Page as essential in tackling new challenges. Their inclusion signifies a bold step towards ushering the SwapBots product to wider audiences, reinforcing the commitment to technological advancement.
Preparing for Market Expansion
Draw & Code is not merely focused on internal development but is actively pursuing avenues for market expansion. This objective is augmented by the recruitment of experienced professionals like Page and Jones, who provide a new dimension to their ambitious plans. The company is poised to scale new heights, leveraging their expertise to introduce novel, engaging products to a broader demographic.
The Future Outlook for Draw & Code
With the combined strengths of their new hires, Draw & Code is set to amplify its impact in the immersive tech sphere. This strategic positioning is aimed at not just keeping pace, but leading the charge in the evolution of digital and physical play. The foresight of the leadership team ensures robust strategies are in place to navigate upcoming challenges and seize opportunities.
Collaborations and Industry Partnerships
Draw & Code’s roster of collaborations with industry giants underpins its prospects for successful expansions. Working alongside names like Warner Bros and Merge VR, the company continues to build strong alliances, paving the way for innovative tech solutions that resonate with consumers. These partnerships are crucial to their strategy of creating immersive, engaging experiences.
The strategic appointments of Brett Page and Becky Jones mark a pivotal moment for Draw & Code.
With their expertise, the company is well-positioned to navigate the complexities of the tech-toy industry.