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Dragons’ Den success for Newcastle firm

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A Newcastle-based entrepreneur has garnered significant attention for his mobile app innovation, ParkingPerx. The app provides a unique solution for drivers seeking free parking while shopping on the high street.

Chris Reed’s appearance on the popular BBC show Dragons’ Den resulted in securing £80,000 worth of investment from financial expert Jenny Campbell. This substantial backing promises to accelerate the growth and market penetration of the innovative app.

Chris Reed’s two-hour pitch on Dragons’ Den was an intense experience for the entrepreneur. Though the episode portrays a brief segment, Reed described the actual session as ‘brutal’ yet enlightening. ‘It was probably the hardest thing I have done in business terms,’ Reed reflected.

Reed expressed gratitude for the constructive criticism he received, stating that it played a crucial role in refining his business approach. ‘I learned so much from each of the Dragons,’ he added.

Campbell’s influence extended beyond the initial investment, as she introduced Reed to an industry leader in parking technology, RingGo.

Campbell’s connections facilitated this partnership, which promises to drive further growth for ParkingPerx.

Reed believes that the combination of strategic insights and valuable connections will continue to propel the company’s success.

The investment from Campbell has not only provided financial support but also strategic guidance, which Reed deems crucial for the app’s long-term success.

This experience underlines the importance of constructive feedback and strategic partnerships in achieving business success. ParkingPerx is poised for continued growth and market expansion.


Chris Reed’s appearance on Dragons’ Den marked a turning point for ParkingPerx, bringing both investment and invaluable insights.

The collaboration with Jenny Campbell and RingGo underscores the potential for substantial growth and innovation in the parking solutions market.

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