Toast PR has secured two major Manchester technology accounts, marking an impressive year-end triumph.
These wins underscore the agency’s growing reputation and influence within the tech sector, positioning it for future successes.
Victory in the Technology Sector
Toast PR has recently secured PR contracts with two prestigious Manchester-based technology firms, marking a significant win. These two companies are Broadstone, renowned for being the first Manchester entity to receive Northern Powerhouse Investment Funding (NPIF), and The Landing, a pivotal digital and technology hub situated at MediaCity UK. This partnership underscores Toast PR’s growing influence in the technological landscape.
Expanding Influence with Broadstone
Broadstone is striving to introduce its innovative security recruitment marketplace, aimed at jobseekers and employers within the £5 billion private security sector. Toast PR will play a crucial role in amplifying this launch. Their strategy encompasses media relations and social media promotion targeting Broadstone’s audiences as well as a collaborative video-led campaign. These efforts will further Broadstone’s aim to revolutionise recruitment in the security industry.
Harnessing Relationships at MediaCity UK
Toast PR’s collaboration with The Landing is pivotal as it seeks to elevate The Landing’s presence as a hub for digital and tech start-ups. Located at the heart of MediaCityUK, The Landing provides workspace, community interaction, business support, and user experience testing laboratories. Their collaboration promises to bring attention to Salford’s burgeoning tech community.
Maya Dibley, head of programmes at The Landing, points out that Toast PR’s appointment followed a competitive process. Their demonstrated passion and expertise in the tech sector were decisive factors in their selection. This partnership forms part of The Landing’s ten-year strategy aimed at fostering growth within the Greater Manchester technology ecosystem.
A Proven Track Record
Toast PR’s engagement with technology clients is not new. The agency boasts a five-year history working with tech enterprises, cementing its reputation and expertise in this dynamic sector. This success highlights the importance of strategic relationships with media influencers and key technology stakeholders. Their track record is a testament to their capability in steering successful PR campaigns in the tech industry.
Julia Mitchell, Managing Director of Toast, noted the exciting nature of the sector. She emphasised that the relationships cultivated with media and technology influencers are invaluable assets. These connections are instrumental in driving Toast PR’s effective communication strategies, thereby reaffirming their position in the market.
Strategic Vision and Future Outlook
The strategic vision of Toast PR continues to evolve with its latest ventures. With the dual acquisition of Broadstone and The Landing accounts, the firm solidifies its strategic outreach into the technological domain. This progression reflects their commitment to fostering innovation and supporting technological growth in the region.
Toast’s forward-thinking approach is indicative of their commitment to supporting technology-driven enterprises. By aligning with innovative companies, Toast PR positions itself as a pivotal player in the advancement and development of the technology sector, setting a precedent for future collaborations.
A Collaborative Approach to Success
At the core of Toast PR’s methodology is collaboration, both internally and externally. Their partnership with agencies such as Engage Hub for Broadstone’s campaigns is indicative of their tactical approach to integrating various expertise to achieve comprehensive results. Such collaborations enhance the reach and impact of their PR initiatives.
The synergy between Toast PR and its partners allows for a dynamic and adaptable strategy, tailored to meet the specific needs of their clients. This flexibility ensures a thorough and effective PR campaign, aligning with each client’s unique objectives and industry demands.
The Broader Implication for Toast PR
The recent successes of Toast PR are not merely isolated achievements; they represent a broader trend of expansion and recognition in the PR industry. Their strategic wins indicate a growing dominance and influence across sectors, particularly in technology. The agency’s forward momentum positions it optimally for sustained growth and increased influence in future endeavors.
Toast PR’s recent achievements highlight a strategic commitment to enhancing its influence in the technology sector.
These successful collaborations prepare the agency for future opportunities, setting a firm foundation for sustained growth.