B2B PR and marketing agency Skout has recently secured two new clients, marking a significant milestone for the company.
The addition of CHILI publish and Mentor Group to Skout’s client roster highlights the agency’s growth and expansion into new industries.
Skout Expands into New Sectors
B2B PR and marketing agency Skout has successfully secured two new clients, expanding its reach into the creative automation and learning and development sectors. CHILI publish, renowned for its AI-powered platform CHILI GraFx, and Mentor Group, a company providing revenue transformation solutions, are now part of Skout’s growing client base.
CHILI publish is a creative automation company whose platform is trusted by global brands and agencies for producing multichannel graphics on a large scale. Mentor Group provides revenue consultancy and enablement solutions designed to enhance organisational performance globally. These additions mark significant growth for Skout, showcasing its ability to diversify and adapt to various industry needs.
About CHILI publish
CHILI publish specialises in creative automation. Its AI-driven platform, CHILI GraFx, enables brands and agencies to produce multichannel graphics efficiently. The platform is designed to reduce time to market for new products and campaigns, allowing businesses to reallocate resources effectively.
Skout will assist CHILI publish in the creation, development, and distribution of an upcoming research report. This collaboration aims to enhance CHILI publish’s market presence and support its marketing strategies.
About Mentor Group
Mentor Group, a company focused on revenue transformation, offers a comprehensive suite of consultancy and enablement solutions. These solutions are designed to help organisations achieve their revenue goals through integrated and scalable strategies.
Skout will work closely with media outlets to communicate Mentor Group’s vision. The goal is to enhance the business’ visibility in the media marketplace, ensuring that its message reaches a broader audience.
According to Skout’s MD Rob Skinner, “The addition of two fantastic new accounts is testament to the growth of the business and our expansion into new and exciting sectors. The team is delighted to work closely with each marketing team to help raise brand awareness and support growth ambitions”. This statement reflects the optimism and strategic direction of Skout’s recent endeavours.
Impact on Skout’s Portfolio
With the inclusion of CHILI publish and Mentor Group, Skout’s portfolio now spans a diverse range of industries. The agency already collaborates with international B2B brands such as Miele Professional, Vertex Inc., and Crown Worldwide.
National clients like Pirtek UK and Ireland and 100 Percent Group are also part of Skout’s extensive client base. This diversity illustrates Skout’s broad expertise and its ability to meet varied business needs across different sectors.
Skout’s Industry Specialisations
Founded fourteen years ago, Skout has specialised in several industries. These include B2B technology, HR technology, healthcare tech, construction, and fintech. Each sector presents unique challenges and opportunities, and Skout has demonstrated a keen ability to navigate these complexities.
The agency’s longstanding relationships with clients in these industries highlight its commitment to providing tailored PR and marketing solutions. Skout’s capability to adapt and grow with its clients has been a crucial factor in its sustained success.
By continually evolving and expanding its areas of expertise, Skout has solidified its position as a leading B2B PR and marketing agency.
Future Prospects for Skout
Looking ahead, Skout’s expansion into new sectors with CHILI publish and Mentor Group signals promising growth prospects. The agency’s strategic approach and ability to secure high-profile clients are indicative of a robust future.
Continued success in these new ventures will likely attract more clients from varied industries. This growth trajectory shows Skout’s potential to become even more influential in the B2B PR and marketing landscape.
Final Thoughts from Skout’s Leadership
Rob Skinner’s remarks on the new client wins underscore the agency’s strategic vision. The addition of CHILI publish and Mentor Group to Skout’s portfolio represents not only growth but also a diversification of their client base.
These developments reflect Skout’s commitment to expanding its expertise and providing high-quality PR and marketing services across different sectors.
The acquisition of CHILI publish and Mentor Group positions Skout for further growth.
Skout’s strategic direction and successful client acquisitions showcase its potential to remain a leader in the B2B PR and marketing sector.