The world of eSports is rapidly evolving, and brands are taking notice. Recently, a significant partnership was established between Domino’s Pizza and Gfinity, marking a new chapter in sports entertainment.
This collaboration positions Domino’s as the presenting partner for the Gfinity Challenger and Elite Series UK. It highlights the growing interest and investment in the eSports sector, which continues to captivate millions worldwide.
In a remarkable move, Gfinity has secured its largest partnership to date with Domino’s Pizza. This agreement underscores the mainstream appeal and economic potential of competitive gaming.
The partnership is slated to run until December 2020, offering Domino’s bespoke content, broadcast assets, and extensive brand visibility. Importantly, it includes player shirt sleeve branding, digital activations, and hospitality opportunities.
Gfinity stands out as a leader in the eSports arena, attracting a broad audience with popular games such as FIFA, Street Fighter V, and Rocket League.
This deal with Domino’s not only strengthens Gfinity’s market presence but also signifies the increasing commercialisation of the eSports industry.
eSports has become a prime platform for brands aiming to engage with young, tech-savvy audiences. This demographic is highly sought after for their digital consumption habits.
Gfinity executive chairman Garry Cook stated, “We are delighted to have entered into a multi-year strategic partnership with Domino’s. It is a testament to the continued growth of eSports.”
This partnership is seen as a forward-thinking move, leveraging the excitement and growth potential inherent in the eSports field.
The Gfinity Elite Series promises an exhilarating six-week season starting on 30th July, drawing in fans and competitors alike. With Domino’s backing, the series is expected to reach new heights of entertainment.
The allure of the Elite Series lies in its competitive spirit and the opportunity it offers for emerging talents to shine.
Domino’s ensures its presence is felt through bespoke content and digital assets tailored to the eSports community.
From social media activations to custom broadcast materials, Domino’s engagement strategy is both comprehensive and innovative.
Player shirt branding and hospitality elements further cement the partnership’s depth, merging traditional sports sponsorship techniques with digital age necessities.
The partnership not only boosts Domino’s visibility but also grants Gfinity enhanced resources to elevate its offerings.
As eSports continues to grow, such collaborations are expected to become a norm rather than an exception.
These strategic alignments highlight the synergies between brands and eSports, poised to redefine entertainment landscapes.
This Domino’s and Gfinity partnership sets a precedent for future sponsorships within the eSports industry.
Brands are likely to follow suit, recognising the immense potential in aligning with eSports to reach broader, younger audiences.
This landmark partnership between Domino’s and Gfinity heralds a transformative era for eSports sponsorship.
As the industry evolves, the integration of mainstream brands signifies a promising future, rich with opportunities for growth and innovation.