Manchester-based Discerning Digital has marked a significant milestone with a trio of achievements. The company launched two new websites and an innovative product for a sports tech firm.
These developments reflect Discerning Digital’s commitment to rapid, client-driven solutions, setting a benchmark in digital innovation.
Innovative Product Development
Manchester-based Discerning Digital has celebrated a ‘hat trick’ of successes with the launch of two new websites and a revolutionary product offering. The company has rapidly developed a new sports technology app through its acclaimed product sprint method. This innovative approach significantly reduces the risks in digital product development by accelerating research, customer journey mapping, prototyping, and testing.
The new app, Sport Reserves, supports amateur football leagues, providing managers and players with an enhanced digital interface. Within merely five days, the app evolved from a concept to a market-ready prototype, a feat that illustrates the process’s efficiency. Alex Fraser and Nick Carroll from Sport Reserves praised the experience, saying, “The product sprint was an illuminating experience, allowing us to channel our enthusiasm and momentum practically and constructively.”
Revamping Healthcare Digital Presence
Duradiamond Healthcare, a leading UK occupational health consultancy, has launched its new mobile-first website, designed by Discerning Digital. This platform is flexible and scalable, aligning perfectly with the company’s ambitions for growth and future digital advancements.
Built on a versatile platform, the new website caters to over a million employees nationwide, ensuring a seamless digital experience. With this launch, Duradiamond is poised to enhance its service delivery and expand its market reach.
Empowering Biometric Authentication
B-Secur, another client of Discerning Digital, now boasts a redesigned website to match its rapid growth and global ambitions. This high-growth technology company focuses on providing ECG biometric authentication solutions.
The revamped website, completed in just five weeks, plays a crucial role in B-Secur’s strategy to secure further investments. The redesign reflects its status as one of the UK’s fastest-growing tech firms, as recognized by Tech City UK.
Discerning Digital’s ability to deliver this project swiftly underscores its expertise in digital transformations, bolstering B-Secur’s market positioning.
A Strategic Move to WeWork
In a bid to further its growth, Discerning Digital has relocated to a new collaborative space at WeWork, Spinningfields. This move aligns with the company’s strategic vision of embedding itself among leading digital innovators in the North West.
By joining WeWork, Discerning Digital aims to foster new partnerships and collaborations, providing enriched expertise to its clientele. This step also follows the recent acquisition of Bristol-based Addlow4, fortifying its technical consultancy capabilities.
Client-Centric Digital Transformation
Richard Lucas, the company’s Managing Director, emphasises that Discerning Digital utilises agile methodologies to swiftly conceptualise, test, and launch products. This approach eliminates prolonged consultative processes, reducing risk and cost for clients.
Lucas states, “We believe that digital transformation should be swift and visible, enabling our clients to experience tangible change rapidly.” This philosophy has attracted attention and admiration throughout the industry, highlighting the company’s forward-thinking ethos.
Discerning Digital’s success stories, such as those with Sport Reserves and B-Secur, demonstrate their client-centric approach, providing tailored solutions that meet specific industry needs.
Industry Recognition and Future Prospects
The recent achievements of Discerning Digital solidify its position as a leader in the digital innovations sphere. These projects highlight the company’s commitment to delivering fast, effective digital solutions, cementing its reputation for excellence.
As Discerning Digital continues to build on these successes, its strategic initiatives, including expansions and partnerships, promise to drive further growth and innovation. The company’s proactive approach in the digital realm positions it at the forefront of technological advancement.
Looking Ahead
With a suite of successful projects and strategic positioning, Discerning Digital is set to explore further opportunities in the digital landscape. Their latest ventures signal continued momentum in delivering pioneering digital solutions across various sectors.
Discerning Digital’s recent endeavors underscore its prowess in delivering fast and effective digital transformations.
The strategic shifts and successful projects pave the way for future growth and industry leadership.