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DigitalBridge Unveils Innovative AR Measuring App

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DigitalBridge has stepped into the augmented reality (AR) world with a groundbreaking app.

This new ‘virtual tape measure’ is revolutionising how people approach home renovations.

DigitalBridge, a pioneering force in mixed reality technology, has launched an app that simplifies home decor projects.

Their new AR application, Survey, allows users to measure their space accurately by simply walking around the room.

Currently, the app is exclusively available on Apple devices compatible with ARKit.

However, plans are underway to extend its compatibility to Android devices using ARCore.

This extension signifies DigitalBridge’s commitment to making technology accessible to a broader audience.

The Survey app works alongside DigitalBridge’s design visualiser, which combines AR, computer vision, and machine learning.

This combination allows users to virtually try new designs for kitchens, bedrooms, and bathrooms in their own spaces.

By addressing the ‘imagination gap,’ DigitalBridge aims to simplify consumers’ decision-making processes.

The ‘imagination gap’ refers to the difficulty consumers face in picturing new products in their homes.

Research shows that over half of homeowners have postponed renovations due to this issue.

DigitalBridge’s technology offers a tangible solution by allowing customers to visualise potential purchases accurately.


Despite being a relatively young company, DigitalBridge has established itself as a leader in retail technology.

The company has garnered investment from notable entities like John Lewis and L Marks.

They were also recognised as a top innovator by NVIDIA and won the JLAB accelerator programme.

The app’s developers are continuously working on improvements and additional features for users.

As they expand the app’s capabilities, DigitalBridge aims to remain at the forefront of tech innovation.

Such commitment to development promises exciting advancements in the intersection of technology and home design.

DigitalBridge’s virtual tape measure heralds a new era in home design.

By overcoming traditional barriers, they have set a new benchmark for consumer-focused technology.


In conclusion, DigitalBridge is reshaping the retail technology landscape with its innovative solutions.

The company is focused on enhancing consumer interactions through its cutting-edge applications.

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