A Chester-based digital marketing firm has successfully secured a six-figure investment from a prominent equity and loan provider. This infusion of funds will spearhead the company’s ambitious expansion plans and enhance its service offerings.
The investment comes from Liverpool-based MSIF and the firm’s new chairman, Andrew Windsor, who has a distinguished career in the digital and travel sectors. This financial support marks a significant milestone in the company’s growth trajectory.
Significance of the Investment
The digital marketing company has received a substantial six-figure investment. The funds originate from MSIF and the company’s new chairman Andrew Windsor, a former director at lastminute.com. This capital will be pivotal for the firm’s strategic expansion across the UK.
MSIF had previously extended loans to the company in April 2016 and October 2017. The relationship has now evolved with this equity investment, indicating strong confidence in the company’s potential.
According to the CEO, this funding will allow them to scale their services nationwide and reach a broader audience. The investment also aims to bolster their marketing efforts and increase consumer engagement.
Leadership and Strategic Direction
The involvement of Andrew Windsor is a notable development. Windsor brings extensive experience from his tenure at lastminute.com and Thomas Cook Retail. His addition to the senior management team is expected to drive strategic initiatives and operational excellence.
CEO David Palmer and Client Services Director Karen Melvin head the company. Their leadership has been instrumental in the company’s journey since its inception in 2013. With Windsor’s expertise, they aim to accelerate growth and innovation.
Business Model and Services
The company’s unique business model connects consumers directly with local businesses. They offer tailored suggestions for dining, visiting, or shopping based on users’ locations.
Their service not only benefits consumers by providing deals and promotions but also supports small businesses in boosting their revenue. This dual advantage enhances the platform’s value proposition.
The new investment will further enhance these services, making them accessible to a wider audience across the UK. This move is expected to attract more users and establish a stronger market presence.
Impact on Local Businesses
The company’s services are particularly beneficial for small local businesses that might not have significant online visibility. By featuring these businesses, the platform helps them tap into a larger customer base and increase their sales.
Consumers can discover local gems and avail themselves of exclusive deals, fostering a supportive community-driven marketplace. This aspect of the service is likely to see substantial growth with the nationwide expansion.
The CEO mentioned, “We believe many small local businesses can benefit from our services, enabling them to profitably boost their takings.” This statement underlines the firm’s commitment to supporting the local business ecosystem.
Future Prospects and Expansion Plans
With the fresh capital, the company plans to expand its workforce, enhancing its capability to serve a larger audience. Recruitment of new staff members will be a key focus area in the coming months.
Enhanced marketing efforts are also on the agenda, aimed at increasing user engagement and attracting more businesses to the platform. This strategic focus is expected to drive the company’s growth and outreach.
The company envisions a substantial increase in its user base, leveraging the investment to offer improved services and a seamless user experience.
Stakeholders’ Perspective
MSIF investment director Simon Thelwall-Jones expressed delight in supporting the company’s journey. He highlighted that the continued financial support reflects MSIF’s belief in the company’s vision and potential.
“Out There is a great example of how MSIF can assist businesses at various stages in their evolution,” said Thelwall-Jones. This endorsement underscores the firm’s strategic alignment with its investors.
The inclusion of Andrew Windsor is seen as a strategic move to leverage his expertise in scaling digital platforms. His prior experience is expected to bring valuable insights to the company’s expansion plans.
Conclusion
The six-figure investment signifies a pivotal moment for the company, enabling it to embark on ambitious expansion plans and enhance its service offerings.
With strategic leadership and robust financial backing, the company is well-positioned to make significant strides in the digital marketing landscape.
This substantial investment is expected to transform the company’s operations and market reach. The leadership team, bolstered by Andrew Windsor’s expertise, is set to drive the company’s growth and success.
The firm’s commitment to supporting small local businesses while providing value to consumers positions it favourably for future growth. This investment marks the beginning of an exciting new chapter for the digital marketing firm.
