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Digital Lancashire Leader Takes Strategic Role at Hotfoot Design

Digital Lancashire Leader Takes Strategic Role at Hotfoot Design

Michael Gibson, a notable figure in digital innovation, joins Hotfoot Design as a non-executive director. This strategic move aims to leverage his vast experience to drive growth.

Gibson, renowned for his leadership at Digital Lancashire and Miralis, brings a wealth of expertise to his new role. Hotfoot aims to harness this to propel their creative and digital marketing ventures forward.

Michael Gibson’s career trajectory is nothing short of impressive. From his role as a co-owner and managing director at Fat Media, he witnessed and contributed to its transformation into one of the leading digital marketing agencies in the UK. His departure, following a successful buy-out three years ago, marks a fascinating journey into new ventures.

Gibson’s admiration for Hotfoot’s creative prowess is evident. He regards the agency as a standout in design and digital marketing, keenly aware of their impact on client satisfaction and performance. This appreciation speaks to a shared vision for elevating the agency’s status in the industry.

Gibson’s return to the agency landscape is significant. After his tenure at Fat Media and contributions to Digital Lancashire, his strategic guidance is highly anticipated. His dual role as chair of Digital Lancashire and board member of Creative Lancashire further underlines his industry stature.

This strategic appointment is timely, considering Hotfoot’s recent client acquisitions. A blend of Gibson’s strategic insight and Hotfoot’s creative talent could unlock new growth opportunities, cementing their industry footprint.

As chair of Digital Lancashire, he has championed digital innovation throughout the region. His influence on local and broader landscapes cannot be overstated, making his new role at Hotfoot an exciting development.

With his vast experience, Gibson’s influence could usher in a new era at Hotfoot. The industry waits with bated breath to see the innovation and growth that this partnership will likely herald.

Expectations are high as this collaboration unfolds, with both Gibson and Hotfoot poised to achieve new heights together.


Michael Gibson’s move to Hotfoot Design as a non-executive director highlights a pivotal moment for both his career and the agency’s future.

His extensive experience in digital marketing and business strategy is set to contribute significantly to Hotfoot’s growth and industry presence.

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