Brilliant Basics, a renowned digital design studio, has successfully secured two floors in a prominent London development.
This strategic move marks an exciting phase for the company, enhancing its ability to innovate and expand its market presence.
Brilliant Basics, now part of tech giant Infosys, has acquired two floors at a prestigious development known as The Tower. Located in London’s vibrant area near Shoreditch, this move exemplifies the studio’s forward-thinking approach to growth and innovation.
The two floors encompass a total of 19,576 sq ft, positioned on the 10th and 11th floors of The Tower. This building is part of the larger Old Street scheme managed by Helical Plc.
The Tower has quickly become a hub for innovative businesses. With tenants such as WeWork and Farfetch already occupying lower floors, the building boasts a strong creative ecosystem.
Currently, 63% of the office space in The Tower is occupied, a testament to the quality and appeal of its modern design.
The Tower’s swift occupancy highlights its desirability.
Within just 10 weeks of its completion, the development has attracted high-profile tenants, reinforcing Shoreditch’s status as a key area for creativity.
The quick leasing pace aligns with the growing demand for premium office spaces in central London, particularly among digital and creative sectors.
Under the leadership of CEO Anand Verma, Brilliant Basics aims to leverage this new space to scale its operations and enhance product offerings.
Verma highlighted the significance of the swift transaction, showcasing the company’s agility and readiness to embrace new opportunities.
The Tower, adjacent to Old Street roundabout, offers 171,460 sq ft of prime office space across 17 levels. Its architectural design by AHMM has garnered attention.
This strategic positioning provides excellent transport links and amenities, making it a desirable location for enterprises keen on benefitting from Shoreditch’s dynamic environment.
The locality’s vibrant atmosphere continues to attract a plethora of creative and digital firms, underlining the area’s importance as a sustainable business hub.
Arranging this significant deal involved expertise from several advisory firms.
Helical was advised by JLL and Colliers, while Infosys was guided by DeVono Cresa, ensuring a smooth transaction process.
Looking ahead, Helical has reported substantial interest in the remaining office spaces.
This continued demand suggests a robust future for The Tower, as it further establishes itself as a cornerstone for creative industries in London.
The strategic acquisition by Brilliant Basics in Shoreditch’s The Tower signifies a crucial step toward growth and innovation.
With a strong foundation in place, the studio is poised to enhance its influence within the digital design and creative sectors.