Gohenry has made significant strides in the FinTech industry by completing a successful crowdfunding campaign.
Surpassing their initial goal, they raised £6.2 million to expand and enhance their services.
Gohenry’s Major Funding Success
Gohenry, a prominent player in the FinTech sector, has successfully completed a remarkable £6.2 million crowdfunding campaign. Initially setting a goal of £2 million, the company managed to surpass expectations by raising three times that amount. This substantial financial boost was realized through the Crowdcube platform, attracting over 3,000 investors who believe in the company’s vision and future potential.
Innovative Financial Tools for the Digital Age
Gohenry has established itself as a pivotal educational tool in the increasingly cashless society. Its primary offering includes a pre-paid card coupled with an app designed to teach children the fundamentals of money management. This unique approach allows parents to set up accounts, automate allowances, and monitor their children’s spending, thereby providing a practical learning experience for those aged between 6 and 18.
CEO Alex Zivoder expressed gratitude and excitement over the support received: “The funds will help us to expand in the US, and further develop our product experience.” Such investments aim to enrich the app’s functionality and extend Gohenry’s reach in the competitive U.S. market.
Crowdfunding: A Proven Strategy
The choice to utilize crowdfunding was strategic. Similar to fintech leaders like Monzo and Revolut, Gohenry recognises crowdfunding as a tool to enhance brand awareness and customer engagement. This is the third successful crowdfunding initiative undertaken by Gohenry through Crowdcube, marking a consistent pattern in their growth strategy.
Luke Lang, co-founder of Crowdcube, highlighted the success of this venture, stating, “Like Monzo and Revolut, Gohenry is another brilliant example of a fintech trailblazer that understands the multiple benefits of crowdfunding.”
Crowdfunding not only boosts capital but also builds a community of supporters who are invested in the company’s success. This engaged community provides a marketing advantage and potential growth catalyst, which traditional fundraisers might not achieve.
Expanding Horizons: The U.S. Market
Gohenry’s expansion into the United States is fueled by its recent financial achievements. The company already boasts over 15,000 active children accounts in the U.S., indicating a strong starting foothold in this vast market.
With the new funding, Gohenry plans to bolster its product offerings and marketing efforts to capture a larger segment of the U.S. market. The focus will be on enhancing user experience and adapting the app to suit the specific needs of American users.
The potential for growth is underscored by the increasing recognition of financial literacy as a crucial skill for the new generation, making Gohenry’s educational tools particularly relevant.
Financial Growth and Future Prospects
Gohenry has demonstrated robust financial growth, with revenues soaring from £2.8 million in 2016 to £6.1 million in 2017. The projected revenues for 2018 are expected to reach £8.1 million, reflecting the company’s upward trajectory and successful expansion strategies.
This financial strength enables Gohenry to continue innovating and expanding its services, ensuring they remain at the forefront of financial education technology. The start-up’s innovative approach positions it well to harness opportunities in both domestic and international markets.
Such financial stability also allows for sustained investment in technology development, creating a cycle of growth and improvement that secures Gohenry’s competitive edge.
The Gohenry User Experience
The Gohenry platform is designed to offer an intuitive and user-friendly experience. Parents can effortlessly set financial limits and monitor transactions, providing children with the freedom to manage their finances within established parameters.
This approach not only teaches children about money management but also instills a sense of responsibility and independence, essential skills in today’s digital economy. The children’s app features a detailed spending log, helping them to visualise their financial habits and learn from them.
Community and Investor Confidence
With over 500,000 active members, Gohenry has cultivated a robust community that supports its mission. This community includes over 245,000 parents and 350,000 children, reflecting a widespread trust and confidence in the platform’s capability to educate and empower users.
The support from over 3,000 investors in the recent crowdfunding campaign further cements this confidence, highlighting a shared belief in Gohenry’s potential to make a lasting impact in the financial education space.
Gohenry stands poised to revolutionise financial education for the digital generation.
With ample funding and a strategic vision, their future in the FinTech landscape looks promising.
