In a significant development, a prominent digital agency has been commissioned to design and develop a new corporate website for the Australian Turf Club, the entity managing four of Sydney’s major racecourses, including Royal Randwick and Rosehill Gardens.
The Australian Turf Club, which operates four major racecourses in Sydney, has appointed a renowned digital agency to enhance its digital presence. The goal is to transform the digital experience for its members, guests, and stakeholders.
The managing director of the agency, Jake Welsh, expressed pride in expanding the agency’s international footprint through this collaboration. He remarked, “We are incredibly proud to further our international presence by joining hands with Australian Turf Club. The strategy for the new website is to embed the excitement, quality and individual essence of each of their racecourses in an informative way that captivates their clientele.”
Chris Bevan, head of marketing at the Australian Turf Club, shared his enthusiasm for the partnership, stating, “We are delighted to be working with this digital agency. They will bring fresh, high-quality ideas to help us meet the varied requirements of our audiences. We want to deliver an aspirational and intuitive user experience across our website that reflects the quality of the 113 annual racedays and year-round events business at our four unique venues.”
This collaboration aims to elevate the digital presence of the Australian Turf Club, providing an enhanced, engaging, and informative user experience representing the unique essence of each racecourse.