Vintage Cash Cow has recently hired Bolser to develop enterprise-level digital solutions to support its growth.
- Bolser was chosen after a competitive pitch to design scalable digital technology.
- The key focus is on enhancing User Experience (UX) to improve customer journeys and increase conversion rates.
- Bolser aims to use a data-driven approach to optimise lead generation for Vintage Cash Cow.
- Vintage Cash Cow has received significant investment from prominent Dutch investors, boosting its market potential.
Vintage Cash Cow, a major player in the UK’s online vintage and antique resale market, has secured the expertise of award-winning Leeds-based digital agency Bolser. This partnership emerged following a competitive pitch, demonstrating Bolser’s capability to meet demanding enterprise-level requirements.
Operating in a crowded market landscape alongside giants like eBay, Etsy, and Vinterior, Bolser’s mission is to design and build scalable, enterprise-level digital technology tailored to Vintage Cash Cow’s ambitious growth targets. In 2023, online sales of antiques alone surged to approximately $11.8 billion, highlighting the significant potential in the sector.
A crucial aspect of this project will involve enhancing the website’s User Experience (UX). Bolser is set to improve customer journeys, making it easier for users to navigate and complete transactions. This initiative aims to increase conversion rates and foster business growth.
Furthermore, Bolser plans to adopt a data-driven approach to maximise lead generation efficiency. By leveraging data insights, the agency intends to identify and capitalise on opportunities for optimisation, driving sustained growth for Vintage Cash Cow.
In 2016, Vintage Cash Cow attracted investment from a group of seven Dutch investors led by Laurens Groenendijk, co-founder and MD of Hiber, and Bas Beerens, founder of WeTransfer. This backing has been pivotal in the business’s development, and the Dutch Founders Fund continues to provide substantial support.
Dominic Howe, Bolser’s client services director, expressed his enthusiasm for the partnership, stating, “We’re thrilled to be working with such an innovative new business that happens to be only a stone’s throw away from us in Leeds. This is a fantastic opportunity to help make an already successful business even more efficient and to play a part in helping them grow.”
This partnership marks a significant step for both parties in driving innovation and growth in the online vintage and antique resale market.