Deloitte has strategically acquired Market Gravity, a proposition design consultancy, to enhance its creative services capabilities.
Market Gravity, known for its innovative approach, collaborates with global brands to develop groundbreaking products and services, particularly in financial services, retail, and more.
Strategic Acquisition for Creative Growth
In a significant move to bolster its creative consultancy capabilities, Deloitte has announced the acquisition of Market Gravity, a firm renowned for its unique blend of design and commercial expertise. This union promises to deliver accelerated innovation processes for clients eager to launch impactful products and services quickly.
Founded in 2009, Market Gravity has established itself as a leader in proposition design, serving diverse industries such as financial services, energy, and automotive. With teams in the UK, New York, and Toronto, they offer a dynamic combination of consultants, designers, and marketers who specialise in turning big ideas into market reality.
A Synergy of Expertise
The integration of Market Gravity with Deloitte’s vast digital transformation capabilities marks a fusion of skills that promises to revolutionise client offerings. Their collaborative history has already proven successful across various projects, highlighting a shared vision and working synergy.
Rich Hurley, a technology consulting partner at Deloitte, stated, “The team at Market Gravity possesses a unique combination of insight, commercial, and design skills that instils clients with confidence. Their ability to rapidly take big ideas to market aligns perfectly with Deloitte’s strategic goals.”
Leadership and Vision
Gideon Hyde and Peter Sayburn, the founding partners of Market Gravity, will continue to lead their teams within Deloitte, ensuring continuity and a seamless transition.
Their leadership has been pivotal in establishing Market Gravity’s reputation for innovation and customer-led design, a trait that is expected to be enhanced further under Deloitte’s expansive umbrella.
Peter Sayburn remarked on the acquisition, stating, “We are thrilled about joining forces with Deloitte. The growth opportunities this brings are significant, extending our ability to deliver industry-leading innovation.”
Client-Centric Innovation
Market Gravity’s methodologies, combined with Deloitte’s extensive digital resources, are set to offer clients transformative opportunities to rethink and reinvent their market strategies.
This acquisition aligns with Deloitte’s commitment to helping clients navigate the complexities of the digital era, providing bespoke solutions that are both innovative and grounded in real-world feasibility.
Global Expansion and Market Impact
Deloitte’s acquisition extends beyond UK borders, incorporating Market Gravity’s subsidiaries in Canada and Hong Kong, thus broadening its influence in the global consulting landscape.
The expansion is not only geographical but also enhances Deloitte’s position as a market leader in creative consulting services, further solidifying its reputation in innovation facilitation.
“The impact on our clients and their customers will be unprecedented,” remarked Sayburn, highlighting the broader reach and enhanced capabilities brought forth by the acquisition.
Navigating Technological Change
As the pace of technological change accelerates, this acquisition signifies Deloitte’s proactive approach to embracing innovation and helping clients succeed.
Richard Houston, Deloitte’s managing partner for consulting, emphasised the strategic significance, noting that in today’s rapidly evolving landscape, such alliances are crucial for maintaining competitive advantage.
By combining forces, Deloitte and Market Gravity aim to equip clients with the tools necessary to thrive amidst disruption, ensuring they are well-positioned in the digital future.
A New Era in Consulting
This acquisition represents a pivotal moment for Deloitte’s consulting arm, marking a new era of enhanced creativity and innovation.
Clients can expect more robust support in bringing innovative ideas to fruition, with Deloitte now equipped to offer a truly comprehensive suite of creative services.
Deloitte’s acquisition of Market Gravity sets the stage for a transformative evolution in creative consulting, promising clients faster and more innovative paths to market success.
As the two entities join forces, they are poised to lead the industry in delivering cutting-edge solutions tailored for the digital age.