Criton Apps, a pioneering Scottish travel technology start-up, has secured £5 million in private investment to support its ambitious growth and international expansion plans.
This substantial funding injection will enable Criton to significantly increase its workforce and establish a robust presence in key international markets including London and the Middle East.
Criton has revolutionised the hospitality industry with its innovative self-build guest app service tailored for hotels and serviced apartments. By integrating guest-facing information like destination guides and management details, Criton empowers independent hotels to rival the capabilities of major chains. Its technology not only enhances guest experiences but also streamlines property management across various establishments.
This expansion will also facilitate the development of an international sales team that will focus on capturing new markets. The newly formed team will be tasked with driving the company’s growth outside of the UK, an essential move for Criton’s long-term success.
London, as a global travel hub, provides Criton with an invaluable platform to reach diverse clientele. Establishing a presence in this city will allow Criton to reinforce its brand and leverage the vibrant hospitality ecosystem, thus driving sustained growth.
Grieve highlighted, “Our app-builder offers independent hotels a guest-facing technology which rivals anything offered by chains such as Hilton and Marriott, and we are making an impact.” Her statement reflects Criton’s dedication to levelling the playing field for independent establishments.
Criton’s commitment to IoT not only enhances user convenience but also supports sustainability by reducing the need for physical keys and in-room controls. This eco-friendly approach adds to the appeal of Criton’s technology among environmentally-conscious travellers.
With robust financial support, Criton is well-positioned to accelerate its growth trajectory and solidify its position in the travel tech market. This investment enables the company to pursue aggressive expansion strategies and explore new technological advancements.
Criton Apps is poised to redefine the travel technology landscape with its cutting-edge innovations and strategic expansion efforts. The significant £5 million funding not only fuels its growth ambitions but also reinforces its commitment to revolutionising the hospitality industry.
As Criton Apps leverages its new investment, the company is set to transform how hotel experiences are managed, promising enhanced services for both guests and operators.
The strategic steps towards global expansion, coupled with its innovative use of IoT, showcase Criton as a leader in hospitality technology, ready to meet the industry’s evolving demands.