The Drawing Room Creative has collaborated with a leading global golf brand on its official apparel partnership with Team Europe at the 2024 Solheim Cup.
The forthcoming chapter of the Solheim Cup will take place in the USA this September, featuring Team Europe adorned in performance apparel. The team is set to include 12 of Europe’s best female golfers, including Olympic silver medallist Esther Henseleit and current world top 10 players Celine Boutier and Charley Hull. After successful collaborations in 2021 and 2023, the current cup holders will be comprehensively outfitted in the brand’s apparel.
The Manchester-based firm, The Drawing Room, has been tasked once again to drive the activation of this sponsorship. This involves campaign ideation, photography, video, digital, and social campaign assets to launch the new teamwear. By aligning with the golf brand and Team Europe, The Drawing Room demonstrates its expertise in producing visually compelling photography and campaign assets that capture the spirit of the Solheim Cup and the fervour of Team Europe and their supporters.
This partnership aims to enhance the digital experience for fans of Team Europe and inspire the team to secure a fourth consecutive victory. The client services director, Simon Bartle, expressed excitement about delivering another standout sponsorship activation and campaign that truly reflects the premium design and performance inherent in the apparel. He stated, “We are excited to deliver another stand-out sponsorship activation and support campaign that is a true reflection of the premium, performance, design and development that is present in all the apparel. We are proud of this campaign and wish Team Europe continued success at the 2024 competition.”
The collaboration between The Drawing Room Creative and Team Europe exemplifies a seamless blend of expertise and innovation, aiming to motivate Team Europe towards another triumphant performance at the 2024 Solheim Cup.