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Cookie maker Biscuit International UK returns to profit having raised prices

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Biscuit International UK’s Tyneside factory has made a noteworthy comeback, returning to profitability after a period of significant financial loss. This accomplishment comes as a result of strategic adjustments across various operational aspects.

Increased sales volumes, driven by price hikes and expansion into new product ranges, have been pivotal in this turnaround. The company’s resilience and adaptability have played a crucial role in navigating the economic hurdles faced in recent years.

Biscuit International UK, operating from their Tyneside factory, has successfully navigated an economically challenging year by implementing strategic price increases. This move, in response to rampant inflation, helped propel the company to a remarkable recovery, with sales volumes climbing by 25%. The factory’s ability to adjust its pricing strategy proved instrumental in offsetting rising supply chain costs, transforming a previous operating loss of £5.2 million into an impressive profit of £942,495.

Despite the reduced workforce, the company managed to increase its turnover to £72.3 million from £57.7 million in the previous year. This achievement underscores the effectiveness of their operational efficiency and cost management strategies.

Managing Director Neil McAndry highlighted the company’s focus on exploring new opportunities in retail, non-retail, and food service markets. He also mentioned their commitment to expanding the export business to sustain growth in the coming years.

Looking ahead, the company is keen on retaining and growing its customer base while continuously improving profit margins. There are plans to delve deeper into various markets to explore untapped opportunities, bolstering their market position even further.

These initiatives are part of a broader strategy to secure a competitive edge in the market by leveraging state-of-the-art technology and innovative practices within their manufacturing processes.

Producing well-known brands, the factory has maintained its relevance through strategic expansions and a commitment to quality, evident in their diverse product range available in major retailers.

Biscuit International UK’s return to profitability exemplifies the impact of strategic pricing and operational adjustments during challenging times.


Biscuit International UK’s return to profitability exemplifies the impact of strategic pricing and operational adjustments during challenging times.

With continued investments in infrastructure and market expansion, the company is well-positioned to sustain its growth trajectory and further solidify its market presence.

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