Site icon Business Manchester

Conduct Thorough Research Before Seeking Investment

ba9dd1f3 c48a 1c26 825e 146ec0d941f0

Before diving into the world of investment, it’s crucial for businesses to meticulously evaluate funding proposals. Preparation can mean the difference between success and failure.

Engaging with the right investor takes time and effort. This insightful guide outlines essential steps to help businesses make informed decisions and avoid common pitfalls.

Assessing Financial Options

Understanding the various types of available finance is vital for any business. There are multiple options such as asset financing, bank loans, regional funds, and funding platforms. Each has its own set of advantages and limitations.

Businesses must not rush into accepting the first offer they receive. It’s essential to analyse the long-term impact of the finance type chosen. Sue Barnard from the British Business Bank emphasised the importance of finding an investor that fits the business’s unique needs.

The Importance of Match-Funding

Mark Woodward, founder of the Printed Cup Company, utilised match-funding to establish his business. He sold his house to match his investor’s stake, which was crucial for his startup.

Match-funding can provide a significant financial boost, but it also requires the entrepreneur to secure the remaining funds. This often involves finding willing investors ready to take a chance on the business’s potential.

Clarifying Your Business Valuation

Finely tuning your business valuation is critical when seeking investment. An incorrect valuation can either result in insufficient funds or diminished equity.

Robert Sheffrin of UCLan Ventures pointed out that businesses often miscalculate their funding needs. Missing the target in the initial round can make securing further investment challenging.

A well-prepared business pitch, refined and concise, is necessary after identifying the right investor. This approach increases the likelihood of securing the required investment.

The Role of Feedback in Refining Pitches

Peter Leather, director of the Investment Readiness Programme, stresses the importance of feedback in refining business pitches. Constructive criticism from investors can guide businesses in enhancing their presentations.

Receiving feedback is invaluable. It helps businesses adjust their pitches to align better with investors’ expectations, thereby increasing their chances of securing funding.

Preparation: The Key to Successful Pitches

Alex Tkacovs, MD of PassHub, highlighted that a pitch rarely goes exactly as planned. Thorough preparation is essential for effectively presenting to investors.

Entrepreneur Darrin Robinson from Beacon shared that finding finance is a distinct challenge compared to growing an existing business. The uniqueness of this challenge makes thorough preparation even more critical.

Robinson pointed out that securing investment demands a comprehensive approach. Entrepreneurs must be prepared to tackle all aspects of their business, from finance to operations and sales.

Challenges and Rewards of Securing Investment

Securing investment is undeniably challenging but equally rewarding. The process demands resilience, thorough planning, and a willingness to adapt.

Successful entrepreneurs often highlight the excitement and unique challenges involved in finding the right financial backers for their ventures. This journey is part of what makes entrepreneurship so appealing.

The Importance of Networking

Engaging with a network of professionals and investors is crucial. These interactions can provide valuable insights and opportunities.

Networking opens doors for potential partnerships and collaborations, which can significantly benefit a business in the long run.


Adequate preparation is indispensable before seeking investment. Understanding financial options, refining business pitches, and valuing your business accurately are all vital steps.

By following these guidelines, businesses can enhance their chances of securing the right investment, thereby paving the way for sustained growth and success.

Exit mobile version