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Community to Choose Name for Iconic Building in Didsbury

Community to Choose Name for Iconic Building in Didsbury

Bruntwood invites the public to name the newest addition to Didsbury Technology Park. This initiative, running from 21st January to 3rd February, is part of a broader effort to engage the community.

Submissions can be made via Twitter or Bruntwood’s website. The winning entry will not only name the structure but also earn the participant rewards, emphasizing the project’s collaborative spirit.

Bruntwood’s Vision for Didsbury Technology Park

Leading property developer Bruntwood is offering the public a unique opportunity to engage with the landmark Didsbury Technology Park, an area noted for its vibrant science and technology ecosystem. The initiative to name a new building reflects the developer’s commitment to fostering a sense of community and collaboration.

The competition, spanning from 21st January to 3rd February, invites innovative suggestions for the building’s name. Ideas can be submitted via Bruntwood’s Twitter or through the company’s website. This initiative not only engages the community but also highlights Bruntwood’s emphasis on innovation and collaboration in naming the new structure.

Judging and Submissions

Entries will be evaluated by a panel comprising representatives from Bruntwood and Spire Healthcare, residents of the park. This panel underscores the project’s integration with health and innovation sectors, emphasising its significance to the community.

Judging will commence shortly after the competition’s closure. The winner will be rewarded with an invitation to the building’s grand opening event and shopping vouchers, demonstrating Bruntwood’s dedication to incentivising community engagement.

Community Engagement and Impact

The naming competition signifies Bruntwood’s effort to engage the broader community in an impactful way. Andrew Cooke, Regional Director at Bruntwood, emphasised the importance of community and collaboration in their vision for Didsbury Technology Park.

“Didsbury hosts some of the UK’s most exciting science and technology firms, building on the region’s substantial capabilities,” stated Cooke. The inclusion of the public in naming the building signifies Bruntwood’s commitment to placing community at the heart of its developments.

The public’s involvement in the naming process is more than symbolic; it’s a tangible avenue for fostering a sense of ownership and connection with the evolving landscape of Didsbury.

Strategic Location of Didsbury Technology Park

Located off Princess Parkway in West Didsbury, the technology park boasts excellent connectivity to key areas in the city. Its strategic location enhances accessibility to the Oxford Road Corridor innovation district and the airport, solidifying its status as a prime site.

This connectivity is pivotal for attracting top-tier science and technology enterprises, reinforcing Didsbury Technology Park’s standing as a hub for innovation and economic growth in the region.

Significance of a Building Name

A building’s name holds significant power in shaping perceptions and expectations. It becomes an integral element of the location’s identity and can inspire the kind of work culture and community spirit desired.

Choosing a vibrant and inspiring name is crucial as it resonates with the ambitious and innovative activities at Didsbury Technology Park. Bruntwood’s initiative ensures that the name chosen embodies the dynamic essence of the park.

The naming competition is an innovative way to encapsulate the spirit of technological advancement and collaboration that characterises the park.

Incentives for Participation

Participants in the naming competition stand to gain not only the honour of naming a landmark building but also additional incentives. The winner’s invitation to the launch party offers a chance to witness the building’s debut.

Shopping vouchers provide a tangible reward for the creative efforts of the community, ensuring participation is both engaging and rewarding.

Conclusion of the Naming Initiative

The naming initiative by Bruntwood at Didsbury Technology Park is more than a marketing exercise; it’s a celebration of community and innovation. By involving the public in naming the building, Bruntwood exemplifies how collaboration can enhance development.

The initiative not only strengthens community ties but also highlights Bruntwood’s commitment to creating inspiring and inclusive environments, underlining an exemplary model for modern urban development.


Bruntwood’s naming project exemplifies community collaboration at Didsbury Technology Park. As the building’s name unfolds, the community’s role in shaping the park’s identity becomes clear, reinforcing the collaborative ethos.

The engagement in this project not only highlights regional strengths in technology and innovation but also strengthens community ties, setting a precedent for future developments.

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