Co-op is implementing a substantial technological enhancement by installing 300 new digital screens across its network of stores.
- These screens, described as a means to ‘turbo-charge’ Co-op’s retail media, will be positioned in high-footfall urban stores.
- The initiative is intended to expand Co-op Media Network’s advertising reach and deliver measurable returns for brands.
- Co-op’s Managing Director underscores the unparalleled potential for retail media within the convenience sector.
- This roll-out will increase Co-op’s total digital screen count to over 9,300 across 2,400 stores.
Co-op is poised to significantly enhance its retail media presence through the introduction of 300 digital screens across select stores. These installations are part of a strategic investment intended to ‘turbo-charge’ their media offerings, aiming to provide advertisers with increased visibility and measurable returns on investment. Screens will be strategically placed at the front of stores in urban locations, selected for their high footfall, including regions such as Greater London, Greater Manchester, and North Yorkshire.
The installation, overseen by the Co-op Media Network, is a decisive move to consolidate its position as a formidable media owner within the UK convenience sector. By increasing digital screen installations, Co-op aims to maximise its advertising reach and enhance exposure for brands, leveraging its extensive network of urban stores to deliver targeted media content effectively.
Matt Hood, Managing Director of Co-op Food, points to Co-op’s unique position in the market, emphasising their expertise in convenience retail. He notes, ‘We are the experts in convenience, and given our unparalleled shopper footfall, we want brands that invest with us to realise that retail media spend in Co-op stores can yield significant results.’ This statement signals Co-op’s confidence in the potential of retail media to benefit advertisers through consistent returns on investments.
The planned roll-out will see 24 stores going live with the new digital screens each week, continuing until January of the following year. This initiative not only boosts Co-op’s digital influence but also raises the total number of digital screens across its stores to more than 9,300 units, inclusive of kiosk and customer-facing screens situated at staffed tills. This development underscores Co-op’s ambition to deliver media content across every postal code area, ensuring brands achieve maximum visibility.
The introduction of digital screens by Co-op signifies a major advancement in retail media, enhancing advertising potential and visibility.