IT and cloud hosting provider has expanded its reach after acquiring a Welsh company in a substantial deal. This move marks another strategic acquisition in the company’s recent history.
The cloud hosting provider, headquartered in Liverpool, has taken over Certus, a well-established firm from Wales. This marks their seventh acquisition within five years, signalling strong growth and strategic expansion.
Expansion into New Sectors
The acquisition of Certus is a significant milestone for the cloud hosting provider as it diversifies into new sectors. With a strong presence in financial services, retail, insurance, charity, education, and healthcare, the company will now extend its reach into professional services and manufacturing.
This strategic move is expected to enhance the company’s market position and drive further growth. According to their CEO, this addition is a ‘step-change in terms of the scale of the business,’ enabling better market penetration.
Strategic Growth and Future Prospects
The company has pursued a strategy of both organic and acquisition-driven growth. This latest acquisition fits well within their broader business growth strategy. Their CEO expressed enthusiasm about the ‘prospects that lie ahead,’ indicating confidence in the combined entity’s potential.
Importantly, the company remains committed to delivering exceptional customer service despite this period of rapid expansion. The CEO emphasised their commitment to maintaining high standards and delivering best-of-breed solutions to their enlarged customer base.
Enhanced Capabilities and Market Reach
With this acquisition, the company’s capabilities and market reach will be significantly amplified. They aim to leverage the strengths of Certus to deliver real competitive advantages to their customers.
The company now has offices in Telford, London, Coventry, as well as new locations in South Wales, the South West, and across the M4 Corridor.
This development is expected to improve their operational efficiency and customer reach, solidifying their position as a leading provider in the cloud hosting industry.
Shared Vision and Customer Focus
Paul Brown, CEO of Certus, echoed similar sentiments about the merger. He highlighted the ‘shared culture of putting customers first’ as a key driver for the successful integration of the two companies.
Both companies’ commitment to flexibility and delivering tailored solutions to clients is anticipated to unlock new business opportunities.
The unified efforts will not only benefit the enlarged group but also offer significant advantages to their extended customer base.
Geographic Expansion and Market Penetration
The acquisition of Certus will also help the company strengthen its presence in South Wales, the South West, and across the M4 Corridor. These regions are vital for the company’s strategic expansion plans.
With a diversified geographic footprint, the company is better positioned to penetrate its target markets and drive growth. The expanded presence is expected to bring them closer to their customers and enhance the quality of their service delivery.
This geographic expansion is crucial for maintaining their competitive edge and achieving long-term business growth.
Leadership Remarks and Future Directions
The CEOs of both companies have expressed optimism about the future of the merged entity. They believe that the combined strengths and shared values of the two companies will create a solid foundation for future success.
Their leadership underscores the strategic alignment and mutual benefits of this acquisition, setting the stage for a bright and prosperous future.
The leadership teams are committed to ensuring a smooth transition and integration process, focusing on delivering value to their customers and stakeholders.
Conclusion of the Acquisition Deal
The conclusion of this acquisition deal marks a significant milestone in the growth journey of the cloud hosting provider. It is a strategic move that aligns with their long-term vision.
The combined entity is well-positioned to leverage new opportunities and deliver superior value to their clients.
This acquisition heralds a new chapter of growth and expansion, promising a stronger market presence and enhanced capabilities.
The acquisition of Certus by the cloud hosting provider has set the stage for substantial growth and market expansion. This strategic move promises to enhance their capabilities and market reach.
The future looks bright for the combined entity, with shared values and a strong commitment to customer service driving their success.