A significant development in the digital marketing landscape has occurred as a prominent clothing brand has named a new digital agency partner.
The newly appointed agency, based in Leeds, is set to provide an extensive array of digital services, ranging from PPC and display advertising to paid social, affiliate marketing, SEO, CRO, and data analytics. This partnership aims to foster the brand’s ambition for a ‘bold evolution towards a more customer-centric, data-driven approach.’
John Ward, Director of Business Development at the new agency, expressed his enthusiasm, stating, ‘We’re very privileged to announce this relationship. Our teams are eager to collaborate and leverage our digital expertise to help accelerate their transformation and achieve new milestones in their digital journey. We look forward to making significant strides together in the coming months.’
Ben Phillips, Head of Ecommerce and Marketing at the clothing brand, also conveyed his optimism. ‘We’re delighted to partner as we initiate the next phase of our digital transformation,’ he said. ‘From the initial scoping phase, John, Scott and the team have given us total confidence that they have the expertise, knowledge, and adaptability to enable us to deliver our ambitious growth plans in the coming 12 months, with a strong focus on better using and harnessing data throughout everything we do.’
This partnership signifies a crucial step in the brand’s journey towards enhancing its digital capabilities and achieving substantial growth through innovative and data-driven strategies.