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Celebrating Nine Pioneers of Greater Manchester’s Tech Scene

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Greater Manchester has emerged as a vibrant hub for technological innovation, thanks to the efforts of visionary leaders. The region’s tech sector is flourishing, driven by individuals who champion progress.

These leaders are not only transforming their respective industries but also contributing significantly to the economic and social fabric of Greater Manchester. Their stories of success inspire and energise the community.

The Evolution of AO World Under John Roberts

John Roberts is a name that resonates within the tech community of Greater Manchester. His venture, AO World, started from a whimsical £1 wager in a local pub. This small bet led to the birth of an online electrical retailing giant. Today, AO World boasts impressive revenues exceeding £700 million, driven by a strategic vision to capture the European market. The company continues to redefine online retailing, solidifying its stature in the industry.

Auto Trader’s Digital Transformation Led by Alison Ross

Auto Trader, under the adept leadership of Alison Ross, made a pivotal decision in 2013 to end its print publication and transition entirely to digital platforms. This bold move paid off, resulting in a 23% increase in annual profits to a remarkable £193.4 million. Centralising operations in Manchester further bolstered recruitment efforts, highlighting the company’s forward-thinking approach to business.

The decision to consolidate various offices into a stunning headquarters at First Street, Manchester, has proven advantageous. This strategic shift not only enhanced operational efficiency but also positioned Auto Trader at the forefront of digital innovation.

LADbible Group’s Phenomenal Growth

Founded by university students Solly Solomou and Arian Kalantari, the LADbible Group represents a media powerhouse in Manchester. Their exponential growth is undeniable, with audience numbers quadrupling over 18 months to reach 100 million. Their strategy includes the successful launch of new verticals such as SPORTBible and Pretty 52.

Based in Manchester, the group has expanded beyond the UK with international ventures like OzBible in Australia. This global reach underscores Manchester’s potential as a burgeoning media hub, offering insights into the dynamic nature of digital media enterprises.

Playdemic: A Gaming Pioneer Under Paul Gouge

Playdemic, although based in Cheshire, draws much of its talent from Manchester’s rich pool of tech professionals. CEO Paul Gouge is confident in Manchester’s prospects as a gaming leader, as evidenced by the global success of their flagship game, Golf Clash. With over 10 million downloads, the game’s popularity led to its acquisition by Warner Brothers, marking a significant milestone for the company.

Such achievements highlight the vibrant gaming scene in Greater Manchester, an area ripe with creativity and technical expertise.


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Wigan Council’s Digital Leadership Driven by Alison McKenzie-Folan

Wigan Council has emerged as a beacon of digital innovation within the public sector under the guidance of Alison McKenzie-Folan. Recognizing the digital divide affecting 8,000 children without internet access, the council established the Digital Leadership Taskforce to integrate technology across education, business, and healthcare.

This initiative exemplifies how public institutions can harness technology for societal benefit, addressing not only access issues but also encouraging local businesses to embrace e-commerce.

The taskforce’s efforts have empowered businesses to leverage digital platforms effectively, fostering an ecosystem of innovation and collaboration within the community.

Lawrence Jones and UKFast’s Educational Commitment

Through the vision of CEO Lawrence Jones, UKFast has committed to bridging the digital skills gap in Manchester. The impending launch of the UKFast Dean Trust High School is a testament to this dedication, aiming to bolster tech education and workforce readiness.

Jones’s partnership with educational institutions exemplifies a strategic effort to cultivate future tech talent in Manchester. Such initiatives underscore the essential role of education in the tech sector.

BBC’s Transformational Impact in MediaCityUK

The BBC’s strategic move to MediaCityUK has been a major transformative force in Greater Manchester over the past decade. Under Christine Bellamy’s leadership in BBC Education, initiatives like the micro:bit have revolutionized educational tools, positively impacting the region.

The BBC’s influence extends beyond media, acting as a catalyst for regional development and reinforcing Manchester’s position as an innovation hub.


The nine dynamic leaders in Greater Manchester’s tech sector exemplify the region’s innovative spirit and commitment to growth. Their achievements underscore a forward-thinking ethos that promises to propel the region into a new era of technological advancement. With such strong leadership, Greater Manchester is poised to become a leading force in the global tech landscape.

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