Williams Liverpool BMW celebrates its 50th anniversary with grandeur and elegance in the heart of the city. A landmark event not to be missed.
The Museum of Liverpool hosted an event that highlights the half-century journey of Williams as an integral part of the city’s culture and commerce.
Celebrating Half a Century of Excellence
Williams, the largest BMW retailer in the North West of England, marked an illustrious half-century in Liverpool with a spectacular event hosted by television presenter, Simon Rimmer. The occasion, held at the iconic Museum of Liverpool, was not just a celebration of the company’s legacy but also an exhibition of its profound connection with the city. The event featured a special preview of a film that encapsulates the spirit of Liverpool and its vibrant culture.
The film, entitled ‘Liverpool Story’, represents a visual homage to the city, meticulously crafted over a year by local documentary makers, Shut Out the Light. This unique project shines a spotlight on the people who have shaped the Williams story, featuring both the Williams family and staff from the Great Howard Street and Pall Mall centres. Authentic narratives unfold as dedicated workers share their experiences within this esteemed business.
A Legacy Enshrined in Film
Premiering in November at the Liverpool Philharmonic, the ‘Liverpool Story’ stands as testament to Williams’ commitment to the cultural heartbeat of the city. The firm proudly supports this cinematic endeavour, reinforcing its investment in Liverpool’s cultural and commercial evolution. Rimmer, renowned for his role on Channel 4’s ‘Sunday Brunch’, conducted engaging onstage interviews with Dan Draper, the documentary maker, and members of the Williams family, creating a memorable evening for all attendees.
The film not only emphasises the Williams family’s historical ties to the city but also captures the essence of their influence over generations. The anecdotal stories add depth to the narrative, highlighting the business’s enduring presence in Liverpool.
Showcasing Automotive Mastery
Inside the museum, Williams Liverpool BMW presented a stunning collection of classic and modern BMW models. These iconic cars offered guests a rare glimpse into the evolution of automotive design and technology, with each vehicle narrating its own story of innovation and excellence.
Pride of place were two venerable heritage cars, the BMW 3.0 CSL Batmobile and the BMW M1, freshly returned from the prestigious Goodwood Revival Festival. The 3.0 CSL, a rarity with only 167 built, earned its ‘Batmobile’ nickname for its audacious aero kit. Its racing history, marked by victories in six European championships and being driven by F1 legend Nikki Lauda, adds to its storied legacy.
Equally captivating was the BMW M1, an exemplar of engineering prowess from the 1970s. Designed for both road and race, the M1’s distinction is marked by its Motorsports pedigree. Its iconic status is further solidified by its record-breaking price and conceptual significance.
Musical Celebrations
Williams’ journey began 50 years ago when the family-run enterprise first opened on Scotland Road, combining a car dealership with a petrol station. Over time, it evolved into a landmark at Great Howard Street, exemplifying a successful blend of commerce and community.
Margaret Orton Williams, Chairman of Williams Group, proudly reflects on this trajectory, emphasizing the dedicated team that embodies the company’s values and drives its continuous growth in Liverpool. ‘Liverpool is a place like no other,’ she opines, underscoring the unique character the team brings to their work.
Managing Director Guy Adams echoed these sentiments, celebrating the firm’s half-century legacy in the city. He recognised the enduring relationship with Liverpool and its people as a testament to ‘the outstanding team who consistently deliver the Williams difference.’
A Beacon in Liverpool’s Business Landscape
The Future Beckons
The event marked not just a celebration of the past, but a forward-looking vision. With plans to continue its investment in Liverpool, Williams is poised to play a pivotal role in shaping the city’s future.
The firm’s commitment to innovation and community aligns seamlessly with Liverpool’s dynamic growth prospects, ensuring that their story continues with the same spirit of excellence that has defined their past.
As Liverpool evolves, so does Williams, standing ready to embrace new challenges and opportunities with unwavering dedication.
A Lasting Impression
Reflecting on the event, attendees were left with a profound appreciation for the legacy and future of Williams Liverpool BMW. As guests departed, the consensus was clear: Williams is not just a business; it is a cherished part of Liverpool’s heritage and cultural fabric.
Williams’ 50th anniversary event was a testament to its enduring legacy and commitment to Liverpool. A journey celebrated, a future anticipated.