CascadeGo, a prominent HR software, has doubled its customer base in a year.
Within 18 months of its introduction, CascadeGo has significantly increased its market presence.
CascadeGo Makes Significant Strides
In a noteworthy achievement, CascadeGo, a cutting-edge HR software solution, has successfully doubled its customer base over the past year. Launched as part of the Cascade suite, this remarkable growth has occurred just 18 months following its introduction to the market. CascadeGo’s expansion illustrates the increasing demand for sophisticated HR solutions tailored to small and medium enterprises (SMEs).
Strategic Acquisition Fuels Growth
The acquisition of the industry leader Octopus HR by Leeds-based Cascade HR, under the IRIS Software Group, has been instrumental in this success. Since April 2016, when the acquisition took place, IRIS has introduced an integrated HR and payroll system, enhancing its offerings significantly. Octopus HR’s expertise in the ‘micro to SME’ sector provided a solid foundation for this expansion.
IRIS’s decision to maintain a strong presence at prominent industry events, such as the HR Software Show, highlights its commitment to growth. With 110 product demonstrations conducted over just two days, the brand has effectively generated a strong pipeline of potential clients. This strategic approach has been complemented by an ambitious product roadmap, keeping user interest alive.
Enhanced Functionality and Partnerships
CascadeGo continues to innovate by introducing a rota tool that enhances its functionality for various industries, including retail, healthcare, and logistics. This new feature addresses the unique needs of these sectors, making HR management more streamlined and efficient for clients. The developments have reinforced CascadeGo’s position as a versatile and adaptable HR solution.
Additionally, CascadeGo has integrated several HR templates from ACAS, the UK’s leading authority on workplace relationships. These resources are available to users free of charge, organised into three easily accessible sections. By providing professional guidance throughout the employee lifecycle, CascadeGo empowers HR teams to operate more effectively and efficiently.
The product’s fundamental purpose, as articulated by Product Director Paul Sparkes, is to alleviate the complexities of HR management. “We’re providing small businesses with the necessary tools to handle employee data efficiently, even when in-house resources are limited,” Sparkes stated.
Market Performance and Industry Engagement
CascadeGo’s performance has been particularly noteworthy in the finance, marketing, and creative services sectors over the past year. Its ability to cater to a diverse range of industries underscores its versatility. As Paul Sparkes shared, “There seems to be a growing appetite for this kind of solution”, highlighting the substantial demand for adaptable HR software.
Upcoming events such as the CIPD Annual Conference & Exhibition in Manchester, the British Business Show in London, and sponsored engagements with BusinessCloud will provide CascadeGo with further opportunities to showcase its offerings. By participating in these high-profile events, CascadeGo seeks to strengthen its market presence and explore new avenues for growth.
A Component of a Broader Suite
CascadeGo is just one crucial element of IRIS Human Capital Management’s (HCM) comprehensive HR and payroll software suite. The wider IRIS Software Group powers the payroll functions for 14% of UK companies, reflecting the group’s substantial market share. With 80,000 clients in total, IRIS HCM has positioned itself as a leader in HR solutions.
The comprehensive range of IRIS products ensures that clients can find the right fit for their organisational needs, whether they require basic HR functionalities or more complex solutions. This flexibility has been key to IRIS’s sustained success in the market, driving growth and innovation across its product range.
Future Prospects
With a robust product that has rapidly gained traction, CascadeGo is well-positioned for continued growth in the coming months. Ongoing development and enhancement of its features will likely attract even more SMEs looking for reliable HR solutions.
As the brand prepares for future events and continues to evolve its offerings, CascadeGo remains committed to providing efficient, user-friendly solutions that address the dynamic needs of modern businesses.
CascadeGo’s impressive growth highlights its impact in SMEs.
The brand is poised for further expansion and success.