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Card Factory boosts sales but profits lag amid cost pressures

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Profits have fallen at a major retailer despite rising sales, new results reveal.

The company saw a significant increase in group sales, climbing to £233.8m, but faced a 43.3% drop in pre-tax profits.

Despite a significant increase in sales, profits at the greetings cards and gifts retailer have fallen. The company’s financial results show a 43.3% decline in pre-tax profits, now standing at £14m for the half year ending in July. Operating profits also dropped by 23.4%, reaching £21.5m. Nevertheless, group sales climbed to £233.8m from the previous £220.8m in the same period last year.

The retail environment has been tough, with pressures on consumer spending and unfavourable weather conditions. Despite these challenges, the company recorded like-for-like store revenue growth, especially during key spring celebrations such as Mother’s Day, Father’s Day, and Valentine’s Day. Valentine’s Day was notably successful.

Additional costs added to the burden, including shop opening expenses, utilities, maintenance, and pay-per-click advertising costs. However, the firm anticipates a reduction in inflationary pressures in the latter half of the year.

The company’s ambition is to open a total of 90 net new stores by the 2027 financial year. This goal forms part of their broader growth strategy.

Willson-Rymer highlighted the importance of gifts and celebration essentials as a core driver of revenue growth. This complements their strength in greetings cards.

The CEO announced several new partnership initiatives aimed at broadening the retailer’s reach and helping more customers celebrate significant moments. This aligns with their mission to offer quality and value.

The firm’s strategic growth ambitions are supported by a robust balance sheet and strong cash flow. A disciplined approach to managing working capital and driving efficiencies across the business are key priorities.

The retailer’s performance, while impacted by external pressures and costs, demonstrates a strategic focus on growth and adaptation. Strong sales figures and expansion plans indicate potential for future success.


Despite profitability challenges, the retailer shows promise through its strategic growth plans and strong sales performance.

Moving forward, the company’s dedication to managing costs and expanding its store network will be crucial to its success.

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