A London-based car-sharing start-up, renowned for integrating keyless entry technology into its services, is turning to crowdfunding to finance its growing ambitions.
Hiyacar aims to secure £500,000 through Crowdcube, and with over 60% of its target already met, it is poised to expand its market footprint and refine its innovative technology.
Hiyacar, established three years ago by CEO Graeme Risby and COO Rob Larmour, aims to revolutionise the idea of car ownership in the digital age. Its distinctive aspect is its QuickStart technology, which eliminates the traditional hassle of key exchange. Users simply unlock their rental cars via their smartphones, granting flexibility and ease of use, a true innovation.
Over 50,000 members across the UK continue to benefit from this service, and the successful crowdfunding campaign will further cement its presence, particularly in London. The funds will be essential in deploying the technology more widely.
By the year’s end, the start-up anticipates a fleet of 5,000 keyless-enabled cars in London alone. These projections underscore the company’s ambitious growth plans within the UK, which boasts over 30 million vehicles.
However, broadening access to QuickStart boxes remains a logistical hurdle, one the team is determined to overcome. The drive to innovate is relentless.
The strategic approach ensures gradual and sustainable growth, maintaining focus on quality and reliability. Global ambitions are balanced with practical considerations.
This user-centric model is at the heart of Hiyacar’s offering, reflecting broader shifts in transport consumption patterns and ownership paradigms.
As it scales its operations and innovations, the firm remains committed to leading transformative changes in the transport sector.
Hiyacar’s ambitious growth plans are supported by innovative technology and community engagement, setting a benchmark in the car-sharing sector.
The firm’s strategic focus on the UK market, while eyeing global expansion, demonstrates a comprehensive approach to sustainable growth.