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Businesses Collaborate to Make Sustainable Zero Waste Fashion a Reality

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In an epoch where sustainability is paramount, three pioneering businesses have converged to innovatively tackle waste in the fashion industry. Their collaboration underscores a transformative approach to reducing landfill waste by repurposing textile offcuts into high-quality products.

By leveraging cutting-edge recycling technologies, these enterprises are set to redefine sustainable fashion. This partnership showcases the potential for industry-wide change, driven by a shared commitment to environmental stewardship and innovative textile reuse.

Innovative Use of Textile Offcuts

A Huddersfield-based textile recycling specialist has aligned with two other companies to create a recycled merino wool yarn from garment manufacturing waste. Rather than discarding these offcuts, they are now transformed into valuable material, significantly reducing the amount of waste sent to landfills.

The recycled yarn, named ReMerino®, originates from the offcuts produced at a solar-powered factory in the Lake District. This advancement highlights a crucial step towards circular fashion, demonstrating how waste can be diligently repurposed into new, high-quality textiles.

Collaborative Efforts for Sustainability

Key players in this collaboration include the apparel brand Superlove Merino and knitwear designer and manufacturer OUBAS. Their unified efforts have culminated in the production of ReMerino® yarn for limited luxury knitwear collections.

By partnering with iinouiio, a company renowned for its expertise in textile recycling, these brands illustrate the power of collective action in fostering sustainability in the fashion industry. Their collaboration represents a proactive approach to addressing one of the industry’s most pressing issues.

The Visionaries Behind the Initiative

Dr John Parkinson, the founder of iinouiio, views discarded textiles not as waste, but as untapped raw materials. This perspective is catalysing a shift in how textile waste is perceived and managed.

Reflecting on this project, Parkinson remarked, “Some people call discarded or unwanted textiles ‘waste’, but to us it’s just a raw material – too often limited only by imagination and skill.” His outlook underscores the importance of creativity and technical skill in realising sustainable solutions.

Superlove Merino’s Director, Becky Sayer, expressed enthusiasm for the initiative, emphasizing the potential impact on the broader fashion industry. “We hope, on seeing what even small indie brands can do with innovative collaborations like this, others will be inspired to tackle the serious waste issues associated with the textiles industry,” she said.

From Heritage Recycling to Modern Innovation

Founded in 2019 by Dr Parkinson and his wife, Linda, iinouiio draws on a rich family heritage in textile recycling. The company continues the legacy of the ‘shoddy and mungo’ mills that thrived in the 19th and early 20th centuries in West Yorkshire.

In 2022, iinouiio became part of the Camira Textiles group, further expanding its capacity to influence sustainable practices within the textile industry. Their mechanical recycling methods are pivotal in converting unusable materials into new yarns and fabrics suitable for reuse.

This heritage of recycling combined with modern techniques showcases a fusion of traditional skills and contemporary innovation, setting a benchmark for sustainable textile production.

The Role of Technology in Textile Recycling

The technology employed by iinouiio, based at Camira Yarns in Huddersfield, exemplifies the cutting-edge approach to textile recycling. By utilising advanced machinery, they efficiently transform textile waste into reusable yarn.

Implementing such technology not only reduces waste but also conserves resources, contributing to a more sustainable textile industry. The success of ReMerino® is a testament to the effectiveness of these advanced recycling techniques.

This initiative serves as a model for other textile manufacturers, showcasing how technology can be harnessed to achieve sustainable production goals, aligning with broader environmental objectives.

Future Prospects and Industry Impact

The limited run of luxury women’s knitwear made from ReMerino® yarn signifies a significant stride towards sustainable fashion. This collection, crafted by renowned knitwear designer Kate Stalker of OUBAS, exemplifies the potential for high fashion to embrace eco-friendly practices.

This partnership is not just about producing sustainable apparel but also about setting a precedent within the industry. Their success could inspire other brands to re-evaluate their waste management practices and explore similar sustainable initiatives.

Looking forward, the collaboration between iinouiio, Superlove Merino, and OUBAS could pave the way for more extensive adoption of recycled materials in mainstream fashion, promoting a circular economy in the textile sector.

Quotes and Reflections

The founders and key players in this initiative have expressed profound insights regarding the future of sustainable fashion. John Parkinson’s vision of transforming waste into raw material is a clarion call for innovation in the industry.

Becky Sayer’s hope that small brands can inspire change reflects a growing acknowledgement within the fashion sector of the imperative to address waste issues. Her statement encapsulates the aspiration for a larger, systemic shift towards sustainability.


The concerted efforts of iinouiio, Superlove Merino, and OUBAS exemplify a pioneering stride towards zero waste in fashion. Their collaboration has not only produced high-quality recycled knitwear but also set a benchmark for sustainable practices within the industry.

By transforming offcuts into valuable materials, these businesses have demonstrated that sustainability and high fashion can coexist. This initiative heralds a new era where innovation and environmental responsibility go hand in hand, paving the way for a more ethical and sustainable future in fashion.

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