Built for Athletes, based in Cheshire, has formed a new partnership with the worldwide fitness brand HYROX to fuel its growth among fitness enthusiasts.
With a seven-figure investment from River Capital in 2022, Built for Athletes is now the official backpack and luggage supplier for HYROX Europe, the rapidly growing fitness race integrating running and functional workout stations.
HYROX Collaboration Details
HYROX participants run 1km, followed by one functional workout station, repeated eight times. This format is consistent globally, featuring leaderboards and a World Championships at the end of each race season.
Danny Costello, CEO of Built for Athletes, described the partnership as ‘the perfect fit’. After 18 months of being the HYROX UK events partner, this collaboration will further enhance brand visibility and growth.
New Product Launches
In September, Built for Athletes will unveil an exclusive collection, including a 35L backpack and a new crossbody bag, designed for athletes on race day and during training.
Founded in 2018 by Danny and Nick Costello, the company has expanded its workforce to 10 people and exports globally, showing significant growth since the River Capital investment.
Growth and Investment Impact
The company’s revenue has surged by 64% since receiving investment from River Capital. This financial boost has spurred product innovation and market expansion.
River Capital CEO, Mark Borzomato, highlighted the fruitful cooperation with Built for Athletes to implement new sales strategies and expand product lines, forming strategic partnerships with renowned sporting brands.
Exciting Times for HYROX
Danny Costello expressed enthusiasm for the collaboration, noting HYROX’s global reach with events and dedicated gyms for its athlete community.
‘The HYROX brand is flying worldwide, not only with events but also dedicated gyms opening up,’ said Danny Costello. ‘We are proud to contribute to their success.’
Endorsement by HYROX Founder
Christian Toetzke, founder of HYROX, expressed excitement about the partnership, praising Built for Athletes for their commitment to quality and support for both professional and amateur athletes.
‘We are thrilled to officially partner with Built For Athletes, a brand that shares our commitment to enhancing the race experience for our competitors,’ Toetzke said.
Future Prospects
The partnership between Built for Athletes and HYROX promises continued growth and innovation for both brands, catering to a growing community of fitness enthusiasts worldwide.
This collaboration sets the stage for exciting developments, ensuring that both brands remain at the forefront of the fitness industry.
The partnership between Built for Athletes and HYROX signifies a strategic move to enhance growth and innovation in the fitness industry.
Both brands are set to benefit from this collaboration, contributing to the success and enjoyment of their global fitness community.